EPISODE · Jun 9, 2026 · 10 MIN
Ep 5 | The Trap Nobody Talks About
from Built for Both · host Jessica Lostetter
You Never Have Time to Build the Systems That Would Give You TimeIf you've ever thought "I'll get more organized once things slow down" — this one's for you. I break down why that plan is actually the thing keeping you stuck, the cognitive science behind why overwhelm makes it harder to solve the overwhelm, and what it actually looks like to break out of the Capacity Loop for good.Work with me one-on-one: https://builtforbothcollective.com/from-stretched-to-presentConnect on Instagram: https://www.instagram.com/builtforbothco/-Research referenced in this episode:Mullainathan, S. & Shafir, E. (2013). Scarcity: Why Having Too Little Means So Much. Times Books. — source of the bandwidth tax concept.Shah, A., Mullainathan, S. & Shafir, E. (2012). Some consequences of having too little. Science, 338(6107), 682–685.Baumeister, R.F., Bratslavsky, E., Muraven, M. & Tice, D.M. (1998). Ego depletion: Is the active self a limited resource? Journal of Personality and Social Psychology, 74(5), 1252–1265.
What this episode covers
You Never Have Time to Build the Systems That Would Give You TimeIf you've ever thought "I'll get more organized once things slow down" — this one's for you. I break down why that plan is actually the thing keeping you stuck, the cognitive science behind why overwhelm makes it harder to solve the overwhelm, and what it actually looks like to break out of the Capacity Loop for good.Work with me one-on-one: https://builtforbothcollective.com/from-stretched-to-presentConnect on Instagram: https://www.instagram.com/builtforbothco/-Research referenced in this episode:Mullainathan, S. & Shafir, E. (2013). Scarcity: Why Having Too Little Means So Much. Times Books. — source of the bandwidth tax concept.Shah, A., Mullainathan, S. & Shafir, E. (2012). Some consequences of having too little. Science, 338(6107), 682–685.Baumeister, R.F., Bratslavsky, E., Muraven, M. & Tice, D.M. (1998). Ego depletion: Is the active self a limited resource? Journal of Personality and Social Psychology, 74(5), 1252–1265.
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Ep 5 | The Trap Nobody Talks About
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