Ep. 5 - Top 8 Customer Video Trends for 2026 with John Beltrane & Ben Coffinberger, Vbrick Customer Success Directors

(00:00): Intro(02:16): Generative AI for Accessibility and Searchability(04:34): ServiceNow Everywhere & Putting Video in Workflows(09:02): Modernizing Video Delivery with Peer-to-Peer(13:30): Analytics & Business Intelligence Platforms(15:48): Shift to Model Context Protocol (MCP)(18:31): Automating Content Lifecycle and Governance(23:29): "Last-Mile" Reach with Digital Signage & Accessibility(27:55): Training and Learning Management System (LMS) Integrations(31:55): ConclusionIn this episode of the Video at Work Podcast, John Beltrane, Director of Customer Success for Vbrick, and Ben Coffinberger, Practice Director of Customer Success Team for Vbrick, sit down to discuss the top eight video trends they are seeing among customers for 2026. After digging in to the data on customer use cases for enterprise video, they identified common themes of how organizations are using video in innovative ways. From AI-powered analytics that extract real value from video content in seconds to sophisticated content governance with automated lifecycle management, this episode uncovers practical strategies to level up enterprise video strategies and transform how you create, manage, and deliver video at scale.They discuss how organizations have moved beyond the initial scare of AI, to now utilizing it safely and effectively. They discuss how this drastically improves accessibility and searchability, and allows organizations to incorporate video where work happens. Video is evolving into a powerful engine powering ITSM, HR, Employee Portals and other AI tools, resulting in greater discoverability, reduced support costs, increased productivity, better user experience, and measurable ROI across the enterprise.John and Ben also explore the shift happening behind the scenes: legacy, hardware-heavy delivery systems are giving way to scalable, software-based peer-to-peer technology. You’ll hear how industries like healthcare, finance, government, and education are leveraging advanced analytics, real-time performance insights, and AI-driven automation to modernize their video strategies. Plus, they dive into emerging innovations like Model Context Protocol (MCP), as well as older use cases making a return in 2026 like the growing role of digital signage as the “last mile” reach for employees and integrating video into Learning Management Systems (LMS) more effectively. If you're looking to level up your enterprise video strategy, you won't want to miss this episode. John and Ben discuss real world scenarios of how organizations are achieving impactful results with video, and what's on the horizon in the near future for enterprise video.