Ep. 5: Why Kevin Thompson Is NOT Chasing Clicks

Kevin Thompson, founder of 9I Capital Group, didn’t take the typical route into finance—and that’s exactly what makes his approach so refreshing. After a career in professional baseball, Kevin pivoted into wealth management with a mission to make content that’s not only educational but deeply human. His video strategy blends mindset, psychology, ethics, and real conversations with clients—building trust one message at a time. 💡 3 Smart Moves from Kevin’s Content Playbook: Growing Slowly Is Doing It Right Kevin doesn’t chase vanity metrics. He’s focused on building meaningful relationships, even if that means slower growth. The result? A loyal audience that trusts him. Lead with Positivity and Purpose Numbers matter, but so does energy. Kevin’s videos speak to mindset and life goals—not just portfolios—positioning him as a trusted advisor and a whole-life strategist. Just Ask Your Audience One of Kevin’s best moves is also the simplest: he asks his clients what they want to hear about. This direct approach leads to content that resonates, educates, and converts. Financial advising isn’t just about returns—it’s about relationships. And Kevin’s showing how the right content can build both. 🔗 Resources & Links Connect with Kevin Thompson 📍 9I Capital Group Website: https://9icapitalgroup.com/ 🔗 Kevin Thompson on LinkedIn: https://www.linkedin.com/in/kevinthompson9i/ 📺 Watch Kevin’s video content: https://www.youtube.com/@9ICapitalGroup 🎙️ The Real #Finfluencers is powered by Idea Decanter—a video first marketing company helping financial advisors grow their practices with authentic, engaging video content. Want to see what’s working for 2,500+ advisors using video to get found, build trust, and scale? 📲 Learn more at www.ideadecanter.com