Ep. 50 Final Straw CEO on Consumer Behavior and Education

Emma Rose is the Founder and CEO of Final Straw who started her career educating consumers about single-use plastic entering oceans. After attending Harvard's Extension School, she arrived on the idea to harness the plastic straw movement by creating a product that intends to be everyone's only straw. Her viral marketing video lead to a Kickstarter campaign that raised over $1.8 million. What responsibilities and lessons come with this funding? Find out, on this Episode 50 of the #RealLeadersPodcast.