EP 50 | From Broker to Brand: Tammie Rimon’s Audacious Approach to Financial Clarity and Profile Building.

Tammie Rimon is the founder and principal broker of 2020 Finance Brokers and an expert in property and finance, with nearly two decades of experience helping Australians build lasting wealth. She co-founded the business with her husband in 2015, bringing a passion for supporting clients to achieve their financial goals through smart lending structures and strategic property investment. The business name, 2020 Finance, reflects their commitment to providing clients with transparency and clarity, or 2020 vision, regarding their financial goals.   Tammie's expertise is crucial because many clients often overlook the complexities of finance, sometimes going directly to their bank only to be rejected due to strict policy, missing out on opportunities. She and her team take a holistic approach, looking beyond just the lowest rate to ensure the client's structure and product align with their short, medium, and long-term objectives. The wrong structure can significantly hinder a client’s ability to move forward with future projects, like retiring or buying another investment property.   Tammie’s initial situation revealed a passion to bridge the financial literacy gap, especially for two key demographics: the younger generation and women who find themselves on their own. She recognised that many individuals, particularly women facing separation or retirement without equal financial resources, feel disheartened and believe they may never enter the market. Her desire was to educate and empower these groups to start planning earlier, understand how to position themselves financially, and realise that property ownership remains achievable, even if it is an investment property rather than a primary residence.   Leveraging Awards to Build Profile and Impact   The journey of building a profile through awards has been a significant positive for Tammie Rimon and 2020 Finance. The process provided much-needed acknowledgement for the team's efforts. Crucially, preparing the award submissions forced Tammie to dig deep into tracking both leading and lagging indicators, providing real data on the business's activities and revealing a weakness she didn't automatically track.   The accolades and industry recognition have had a really positive impact on the business and Tammie personally. The wins have generated positive attention, with clients and contacts in her LinkedIn network commenting and even leading to networking opportunities with other winners. The awards are now aiding the business's scaling and expansion, including a move into new commercial premises. Tammie also believes the recognition will help attract a higher calibre of team members, as her last new hire had heard about the business and its accolades came up in her research.   In addition to the awards, Tammie has addressed the financial literacy gap by founding the 2020 Wealth Club. She started this as a passion project because she realised not everyone shares her natural interest in property ownership, and many don't know where to start. The club is a free initiative where experts share easy-to-understand information to help people become first-time investors, first-time buyers, or upgraders, focusing on things like avoiding common pitfalls.   Through her business growth, Tammie is also driven to bring more women into the finance industry, specifically into broker or broker support roles, as it is a field that supports a positive work-life balance with massive flexibility.   List of Achievements   2025 Asia Pacific Stevie Awards: Most Innovative Finance Executive of the Year - SILVER 2025 ROAR Awards: Silver Hustle & Heart 2025 Inside Small Business Top 50 listing 2025 International Stevie Awards: Company of The Year - Financial Services - BRONZE 2025 BX Awards Finance - Coaching finalist 2025 BIA (Broker Innovation Awards) Investor lending strategist finalist 2025 Australian Women's Small Business Champion: Financial Services finalist   Featured contributor to Dynamic Business, Money & Finance, Authority Magazine and Learn Magazine. Message from the Client Tammie's advice, gained through experience, is a key lesson on building a successful team: "I have been most successful when I have recruited someone who's new to the industry but has got the right personality fit, the right culture fit, right attitude, work ethic, and we've taught them the industry... I just have really found that's going to be the only way I recruit moving forward, is going to be new to the industry, but with the right attitude and personality fit."   On profile building, Tammie suggests that "The accolades and the recognition from the industry and your peers and the acknowledgement for the efforts that you know you’ve been making can really have a really positive impact on your business and for you as a business leader or owner. Awards also help attract A-grade-quality team members."   To find out more, follow the links below. 2020 Finance Brokers: https://www.2020finance.com.au/ 2020 Wealth Club: https://2020wealth.club/ Tammie Rimon on LinkedIn: https://www.linkedin.com/in/mortgagebrokerbrisbane/