Ep #50 - Going Far To Win Home

Episode Summary – “Going Far to Win at Home”In this episode, I sit down with Frederic Vendeuvre, founder and CEO of Halifax to explore Halifax’s bold “far first, local next” strategy. Two decades ago, when most consulting firms focused on Europe or the US, Halifax went straight to Chile, Brazil, and Singapore.We discuss how launching in distant markets gave Halifax instant credibility in France, how they moved from serving French clients abroad to winning local ones, and the organizational changes required to become truly global. Along the way, Frederic shares candid stories of costly mistakes, tough hurdles, and the moments when he knew the bet had paid off.In this episode, you’ll learn:Why choosing “far first” can accelerate credibility at homeHow Halifax won its first international and then its first local clients abroadThe toughest challenges of global expansion (from admin nightmares to hiring missteps)The tipping points that showed Halifax had truly leveled upPractical advice for CEOs hesitating to take their business internationalHosted on Ausha. See ausha.co/privacy-policy for more information.