Ep.50 [Jenny藝想世界] 行銷實戰 - 品牌行銷從0-1

from 三十歲碎唸 Talking Thirties · host 小麥 & 倫斯 & Jenny

品牌行銷是經常在工作上或是商業期刊會出現的關鍵詞，但實際操作起來又是怎麼一回事呢? 到底品牌和行銷之間有什麼關聯，讓我們用快消產業的實戰案例來拆解! 精彩內容包含: 1. 品牌部在快消公司的分工架構 2. 大眾市場的品牌上市操作 3. 小眾市場的細分品類操作 4. 如何衡量品牌行銷的成效? 最強品牌行銷秘笈，等你來解鎖! -- [Jenny藝想世界] 節目介紹由Podcast [三十歲碎唸] 延伸出的獨立單元。主持人Jenny畢業於台大外文，芝加哥大學藝術史研究所，旅居美國/上海長達9年。第一份工作在上海一家藝術畫廊從事策展，後來轉職到外商FMCG行銷擔任品牌經理。熱愛探索自我以及職涯的多元性，有著一個藝術家靈魂的行銷人。節目會分享實戰行銷案例，轉職心路歷程，藝術相關內容，讓你在職涯探索的路上不孤單~ 片頭/片尾：Wanderer (Take 2) by Admiral Bob (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/admiralbob77/62202 Ft: SackJo22 -- Hosting provided by SoundOn

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Ep.50 [Jenny藝想世界] 行銷實戰 - 品牌行銷從0-1

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