EP 50: Keith Hernandez

EPISODE 50! Keith Hernandez (not the Mets guy!) is Founder and Partner at Launch Angle, and Host of the podcast The Changeup (again, not a baseball reference!). His prior jobs include Bleacher Report, Slate Magazine, and Buzzfeed. We discussed: - How often people mistake him for Keith Hernandez of the Mets, but how it works in his favor when making restaurant reservations - Shift in content creation from his time at Bleacher Report to 2022 - Athletes building their brand away from sports, and did it all begin with LeBron James? - Considerations for branded content and athletes, what is working and what isn’t - Thoughts on NIL (Name, Image, Likeness) - His career arc, how he got an internship and started in the industry - His firefighter stories… no, really - What he’s up to now with Launch Angle https://twitter.com/keithrhernandez https://www.launchangle.com __________ We Need To Be Doing That is a HEARTLENT Group Production WNTBDT.com @ElliotGerard // @jonahballow // @keiths