Ep. 50 Paul Jacobs

EPISODE SUMMARY: Paul Jacobs, Vice President and General Manager of Jacobs Media, shares his journey in the radio industry and founding a consultancy with his brother Fred Jacobs. He discusses his success in programming and sales and his work championing radio's future.On this episode of Chachi Loves Everybody, Chachi talks to Paul Jacobs about:Growing up in Detroit and starting a bagel delivery business as a kidWorking with his brother for the first time at WRIFThe collaboration between programming and sales and how he rose through the station ranks from sales to gmJoining his brother Fred at Jacobs Media and launching the Jacobs Media BlogNegotiating with Apple for CarPlay and the future of radio in the automotive industryAttending CES and the importance of Xperi and new technology to radio’s futureHow constantly reinventing yourself and staying ahead of industry trends is key to long-term successHis advice for young people entering the industryAnd more!ABOUT THIS EPISODE'S GUEST: Paul Jacobs is the “suit” of Jacobs Media, rising up through the sales ranks to become a General Manager of a major market radio station at age 28. After graduating from Michigan State University in 1976 with a BA in Advertising, Paul immediately went to work selling radio for WNIC-FM in Detroit, where he realized one could actually make money selling air.After a brief stint working for the William A. Robinson marketing services agency in Chicago, where he created campaigns for Philip Morris and Seagram's, Paul struck gold when he was hired as an Account Executive at WRIF-FM in Detroit. This experience launched his sales management career, and four years later, he became the General Sales Manager for KZEW-FM in Dallas, and ultimately, the General Manager for KHYI-FM, also in Dallas. He was lured home to run WDFX-FM in Detroit, before joining Jacobs Media as its General Manager in 1991.Along with overseeing our day-to-day operations, Paul’s main contribution has been the addition of sales consulting services. As an expert in all Rock formats, Paul has helped our clients open up new revenue streams by aiding them in their understanding of how to sell, market, and position their formats via sales training seminars. He’s currently focused on helping broadcasters transform their business models from being primarily focused on radio, to taking a more “platform” approach, using content to appeal to new audiences and generate revenue. Paul is a true “radio champion” – someone who believes in the power of branding, and developing radio’s inherent assets.ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.PEOPLE MENTIONED:Fred JacobsEd ChristianBill RobinsonMarty GreenbergJay HoekerBill JacobsRoy and Walt DisneySteve JobsTim CookTim DavisSeth ReslerTom BenderAlan MulallyArt VuoloKatie GambrillABOUT BENZTOWN: Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world-class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America’s Fastest-Growing Privately Held Companies. With studios in Los Angeles, New York, London and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now, AudioLogger, Audio Architecture, Radio Merch Shop, The Rooster Show Prep, AmeriCountry, and Benztown Swag Bank. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: The Making of: A National Geographic Podcast, Run It Again, Hot Chicken and Cage-Free Conversation with Byron Kennedy, and Edelman Financial Engines’ Everyday Wealth.Web: benztown.comFacebook: facebook.com/benztownradioTwitter: @benztownradioLinkedIn: linkedin.com/company/benztownInstagram: instagram.com/benztownradio Enjoyed this episode of Chachi Loves Everybody? Let us know by leaving a review! See omnystudio.com/listener for privacy information.