Ep 50 - Starting a CBD Skin Care Line: Behind the Brand feat. Antedotum

You might think a fondness for recreational cannabis products and desire to turn that passion into profit would be most people's initial motivation for starting a CBD skin care company. But such is not the case for Karina Perez-Marconi, the founder of Antedotum. In this episode of ASCP Esty Talk, Karina shares how her decade-long struggle with hyperpigmentation and postpartum melasma eventually led her to discover CBD as a potent skin care ingredient that yielded real results and drastic improvement for her sensitive skin. And as a female minority business owner, conquering her personal skin challenges were not the only obstacles Karina had to overcome in developing and building her business. Tune in to this episode to hear Karina's full skin care journey and how her determination to help others contributed to building the CBD skin care brand she owns today.   About Karina Perez Marconi    Antedotum founder Karina Perez Marconi was raised on the island of Puerto Rico (born to a Cuban dad and Puerto Rican mom), which meant consistent sun exposure from an early age—and cumulative sun damage for the Latina's olive skin. For decades, Karina was plagued by dark spots, which were compounded by lingering, postpartum melasma after the birth of her daughter, Havana. Working for many years in beauty at Chanel's New York headquarters deepened Karina's understanding of premium skin care. But finding an antidote to her skin aliments remained elusive. When the family relocated to Aspen, Colorado, the unforgiving mountain climate of dry air, high altitude, wind, sun, and cold only intensified her skin conditions.     In Colorado, CBD was plentiful and prominent. Karina, curious about CBD's purported curative abilities, started to sample an assortment of oils and balms. None of them smelled or looked great, but to her surprise, her skin started to transform. This unexpected discovery sent her down a rabbit hole of research into the alternative CBD skin care universe. What emerged was Antedotum. Having found the one ingredient that was multi-correctional in every way, Karina's passion became sharing how CBD helped her achieve remarkable results in the look and feel of her skin.   Resources:   Want to experience Antedotum skin care products for yourself? ASCP Esty Talk listeners can email Karina at [email protected] for your free deluxe sample.   Connect with Karina:     Email: [email protected]   Instagram: www.instagram.com/karinaperezmarconi   LinkedIn: www.linkedin.com/in/karina-perez-marconi-410727142   Antedotum Website: https://antedotum.com   Antedotum Facebook: www.facebook.com/antedotum   Antedotum Instagram: www.instagram.com/ANTEDOTUM   Antedotum LinkedIn: www.linkedin.com/company/antedotum   About our Sponsor: Antedotum   Antedotum founder Karina Perez Marconi was raised on the island of Puerto Rico (born to a Cuban dad and Puerto Rican mom), which meant consistent sun exposure from an early age—and cumulative sun damage for the Latina's olive skin. For decades, Marconi was plagued by dark spots, which were compounded by lingering, postpartum melasma after the birth of her daughter, Havana. Working for many years in beauty at Chanel's New York headquarters deepened Marconi's understanding of premium skin care. But finding an antidote to her skin aliments remained elusive. When the family relocated to Aspen, Colorado, the unforgiving mountain climate of dry air, high altitude, wind, sun, and cold only intensified her skin conditions.     Colorado is where Marconi took her curiosity of CBD and its purported curative abilities and started to sample an assortment of oils and balms. None of them smelled or looked great, but to her surprise, her skin started to transform. This unexpected discovery evolved into Antedotum.   Visit: antedotum.com   As seen on The Today Show: youtu.be/xNcCuQE1Qjc   IG: instagram.com/ANTEDOTUM   LinkedIn: linkedin.com/company/antedotum   About our Sponsor: LAMPROBE   The popular and revolutionary LAMPROBE utilizes radio and high-frequency technology to treat a wide variety of Minor Skin Irregularities™ (MSI)—non-invasively—with instantaneous results. Common conditions treated by the LAMPROBE include: vascular MSI, such as cherry angiomas; dilated capillaries; sebaceous MSI, including cholesterol deposits and milia; and hyperkerantinized MSI, such as keratoses and skin tags.     The LAMPROBE uniquely assists modern, capable, and skilled skin care practitioners to do their work more effectively and with greater client and professional satisfaction. Setting standards in quality, education, and training, the LAMPROBE has become an essential tool enabling skin care practitioners around the world to offer new revenue-enhancing and highly in-demand services.   Website: www.lamprobe.com   Email: [email protected]   Phone: 877-760-2722   Instagram: www.instagram.com/lamprobe   Facebook: www.facebook.com/theLAMPROBE      About Associated Skin Care Professionals (ASCP):      Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.      Connect with ASCP:      Website: www.ascpskincare.com      Email: [email protected]      Phone: 800-789-0411      Facebook: www.facebook.com/ASCPskincare      Instagram: www.instagram.com/ascpskincare