Ep. 50: The Art of Attraction: Balance Brand and Lead Generation

Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students.Takeaways for this episode include:What it means to find a "mission fit student" and how institutions can effectively identify themTips to make your marketing and branding dollars stretch to the maxGuidance on how schools with limited dollars can prioritize their spending to make the biggest impactInsights into balancing brand awareness with lead generationRecommendations for AI solutions that can help marketing offices achieve their goalsConcluding the episode, Jaime and Bart gaze into a crystal ball, predicting future trends and changes in higher education marketing, equipping listeners with the foresight and knowledge to stay ahead.Guest Name: Bart Caylor, president of Caylor Solutions and author of Chasing Mission FitGuest Social: https://www.linkedin.com/in/bartcaylorGuest Bio:  Bart Caylor's passion for education began at Anderson University, where he graduated Magna Cum Laude with much more than an undergrad degree. As a first-generation college student, Bart experienced firsthand how higher education could alter the course of his life, and his career is a testament to those transformative years at AU. Bart founded Caylor Solutions, a higher education marketing and design firm, in 2011 to combine the best practices of his corporate, nonprofit, and education experience, specifically for higher education clients. He serves as a senior fellow for the Association for Biblical Higher Education and is an ordained deacon in the Presbyterian Church of America. Bart has also served as president of the Anderson University Alumni Council, is part of the Teaching Faculty for the NACCAP Leadership Development for Enrollment Professionals (LDEP), and is a contributing writer for Forbes and author of Chasing MIssion Fit, A Marketing Guide to Fill Your Institution with Students Who Will Succeed. Bart and his wife live in Indianapolis and are blessed with four adult children. Bart continues to evolve as a marketing expert thanks to the relationships he has developed through Caylor Solutions and The Higher Ed Marketer. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.