EP #500: 9 SMS and mobile marketing tactics you can use today - with Greg Hickman author of the SMS Marketing Handbook

The number one question today's guest, Greg Hickman of Mobile Mixed, gets from his podcast listeners is about SMS. Greg is an expert mobile marketer and the author of the brand new resource The SMS Marketing Handbook. He's been involved in mobile marketing for 9 years and brings his vast insight to us to help kickstart or reignite your mobile marketing efforts.   SMS is not dead, just massively misunderstood and this episode dives into tactics for you to use to effectively bring SMS into your business right away. We also tackle the biggest opportunities for businesses to use mobile in their marketing mix and wax about the perfect location-based, contextually-relevant message - the golden unicorn of mobile marketing.   I've known Greg since he started his podcast a few years ago and am ashamed that he hasn't been on the show until now but it was worth the wait.   Full show notes can be found here: http://untether.tv/2014/ep-500-9-sms-and-mobile-marketing-tactics-you-can-use-today-with-greg-hickman-author-of-the-sms-marketing-handbook/