Ep 500 After the Deal: Ben Leonard on Watching His $6M Business Fall Apart After the Exit

from Built to Sell Radio · host John Warrillow

When Ben Leonard sold Beast Gear—a strength and conditioning equipment brand he built from his spare room into a business generating $6 million in revenue—he thought he'd made the deal of a lifetime. He got 80% of the proceeds up front, agreed to a small earn-out, and became the face of Thrasio, the acquirer. Then things started to go sideways.

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This episode is 57 minutes long.

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This episode was published on June 27, 2025.

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