EPISODE · Apr 18, 2025 · 27 MIN
Ep 500: Why Spending Too Much on Amazon Ads Could be KILLING Your Organic Results + Tariff Strategy for Amazon Sellers | AKNF
from DTC Podcast · host DTC Newsletter and Podcast
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Eric welcomes back Rob and Clifford from Pilothouse’s Amazon Brain Trust for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank.Key topics include:What brands should do right now if they're affected by tariffsHow sellers with U.S. inventory are seeing a strategic edgeWhy increased ad spend can harm organic rankingsThe ripple effect of the end of de minimis exemptions on Amazon sellersSmart ways brands are clogging the SERP while keeping key listings organicHow conversion rate is becoming the most important metric on AmazonThis is a must-listen for any Amazon-focused brand looking to thrive in a shifting landscape of international trade and algorithmic pressure.Timestamps00:00 - Why new tariffs could cause a massive customs backlog02:15 - The hidden fees behind cheap drop-shipped products04:20 - How high ad spend can hurt your Amazon organic ranking06:45 - The inverse relationship between ad spend and rank09:10 - Strategies to boost conversion rate without increasing spend11:30 - Juggling paid and organic placements on Amazon13:40 - How Amazon separates paid and organic algorithms15:30 - Prime Day inflation and endless sales events17:00 - Why streaming services are sneaking ads into paid plansHashtags#AmazonStrategy #eCommerceTips #TariffsExplained #AdSpendOptimization #PrimeDay2025 #AmazonAds #PaidVsOrganic #DTCInsights #StreamingAds #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
What this episode covers
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Eric welcomes back Rob and Clifford from Pilothouse’s Amazon Brain Trust for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank.Key topics include:What brands should do right now if they're affected by tariffsHow sellers with U.S. inventory are seeing a strategic edgeWhy increased ad spend can harm organic rankingsThe ripple effect of the end of de minimis exemptions on Amazon sellersSmart ways brands are clogging the SERP while keeping key listings organicHow conversion rate is becoming the most important metric on AmazonThis is a must-listen for any Amazon-focused brand looking to thrive in a shifting landscape of international trade and algorithmic pressure.Timestamps00:00 - Why new tariffs could cause a massive customs backlog02:15 - The hidden fees behind cheap drop-shipped products04:20 - How high ad spend can hurt your Amazon organic ranking06:45 - The inverse relationship between ad spend and rank09:10 - Strategies to boost conversion rate without increasing spend11:30 - Juggling paid and organic placements on Amazon13:40 - How Amazon separates paid and organic algorithms15:30 - Prime Day inflation and endless sales events17:00 - Why streaming services are sneaking ads into paid plansHashtags#AmazonStrategy #eCommerceTips #TariffsExplained #AdSpendOptimization #PrimeDay2025 #AmazonAds #PaidVsOrganic #DTCInsights #StreamingAds #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
NOW PLAYING
Ep 500: Why Spending Too Much on Amazon Ads Could be KILLING Your Organic Results + Tariff Strategy for Amazon Sellers | AKNF
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.