EP 501. El imperio de las reseñas falsas. El mercado negro de opiniones que mueve millones. Cómo se compran, cómo detectarlas y qué dice la nueva Ley.

from Ecosistema Ecommerce · host Javier López Rodríguez

Vótame en el ranking de podcast de Marketing4Ecommerce aquí https://votacion-rk-podcast-m4c.lovable.app/ En este episodio te hablo sobre el imperio de las reseñas falsas, un mercado negro de opiniones que mueve millones y millones de euros, cómo se compran, cómo detectarlas y qué dice la nueva ley. Si quieres llevar la innovación de tu empresa al siguiente nivel y aprovechar las oportunidades del comercio impulsado por la IA, Shopify te ofrece una plataforma integrada, flexible y preparada para crecer, capaz de conectar todos tus canales, con un checkout cuya tasa de conversión supera a la competencia hasta en un 36 %. Haz clic aquí y descubre cómo Shopify Enterprise puede transformar el futuro de tu negocio. Casi nueve de cada diez españoles miran las opiniones antes de comprar algo. Y existe una industria entera, con tarifas y atención al cliente dedicada a fabricar esas opiniones a dos euros la unidad. Hoy te cuento en este episodio cómo se compran, cómo se cuelan en muchas tiendas online, qué hacen Amazon y Google para pararlo y los millones de dólares que se han gastado y muchas otras cosas. En este episodio te cuento cosas como: Estafar a quien incentiva el fraude. Pagar por reseñas y quedarte sin reseñas y sin dinero. Cómo funcionan los grupos de Telegram del compra, haz la reseña y te devuelvo el dinero. Qué prohíbe exactamente la política de Amazon y qué está permitido. La ley española que ya te obliga a garantizar que tus reseñas son reales. Que es el brushing y por qué puede ser peligroso. Cómo detectar una reseña falsa en menos de un minuto. Y muchas otras cosas que te cuento sin filtros. Patrocinadores del podcast: Monta tu plataforma de Ecommerce y centraliza todas tus ventas con Shopify: https://www.shopify.com Si quieres escalar tu ecommerce con una estrategia de partners más inteligente, entra en ⁠tradedoubler.com⁠. 🎙️ ¿Quieres participar en el podcast de Ecosistema ecommerce o patrocinar uno de los episodios? Aparecer en el podcast: https://tally.so/r/0Qb6bP Patrocinar el podcast: https://tally.so/r/2EbNoe SOBRE ECOSISTEMA ECOMMERCE: Proyecto X: https://pychon.com/ 💌 Newsletter: https://ecosistemaecommerce.com/newsletter/ 🌐 Web: https://ecosistemaecommerce.com/ 💡 Linkedin: https://www.linkedin.com/in/javierlopezrod/ 💙 Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ 🐦 X: https://twitter.com/ecosistemaecomm 🎥 Tik Tok: https://www.tiktok.com/@ecosistemaecommerce 📸 Instagram: https://www.instagram.com/ecosistemaecommerce/ ▶️ YouTube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg/?sub_confirmation=1 #ecommerce #emprender #ecosistemaecommerce #emprendimiento #negociosonline #javierlopez

Episode metadata supplied by the publisher feed · Published Sep 8, 2026

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EP 501. El imperio de las reseñas falsas. El mercado negro de opiniones que mueve millones. Cómo se compran, cómo detectarlas y qué dice la nueva Ley.

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