Ep 51: Building Brands: Feeding the Branded Content Beast

Aliza Licht is the Founder & President of LEAVE YOUR MARK LLC, a multimedia brand focused on personal branding and career development that includes a bestselling book, podcast, community, and live mentorship events. As an award-winning marketer, Licht has built her expertise for over two decades in marketing, communications, and digital strategy at renowned brands in the fashion industry. Named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches," she is a sought-after consultant for brand clients as well as a members-only career coach, mentoring people on how to shape and amplify their personal brands to drive success.   Listen to this Takin’ Care of Lady Business episode with Aliza Licht about building personal brands and transitioning career paths. Here is what to expect on this week’s show: How to tell “personal brand” stories online through social media The realization of sales engagement - not focusing on the numbers Why pushing yourself and staying open to new ideas will open doors for new opportunities Why determining goals for your content is essential in building a personal or company brand How social media can impact your role in a company Why women need to speak more about their values in building a brand Examples of how to transition career paths in a way where skills and experiences honed over time can still be utilized successfully.   Connect with Aliza: Instagram: https://www.instagram.com/alizalichtxo/?hl=en https://www.instagram.com/leaveyourmarkpodcast/?hl=en Twitter: https://twitter.com/AlizaLicht?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Learn more about your ad choices. Visit megaphone.fm/adchoices