Ep 51. Cómo construir a tu cliente ideal en ecommerce

from Ecosistema Ecommerce · host Javier López Rodríguez

En el capítulo de hoy donde superamos la barrera de los 50 podcast, hablamos sobre un tema muy importante que es la referencia y la definición de tu arquetipo de cliente, de tu buyer persona, de cómo es tu comprador clave y las formas que tiene para poder darle forma y poder establecer tu estrategia alrededor de él. Veremos cómo podemos analizar y disponer de información de sus hábitos de consumo, de su comportamiento, de su customer journey… No solo a través de feedback que te pueda dejar en el servicio de atención al cliente o en las redes sociales, sino también a través de herramientas de monitorización y de escucha activa que puedes usar para poder conformar un fantástico arquetipo de cliente para poder ajustar tu estrategia a su círculo de actuación. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Mar 27, 2023

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Ep 51. Cómo construir a tu cliente ideal en ecommerce

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This episode is 20 minutes long.

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This episode was published on March 27, 2023.

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