Ep #51 - Crack The German Market With Trade Shows

Breaking into Germany can be challenging—but trade shows are a powerful way to build trust, meet decision-makers, and establish credibility. In this episode of International Corner Podcast,Barbara Georgjan Limpa, founder of Interrelations and Quest Germany, shares her 16+ years of experience helping international B2B companies succeed.In this episode, you’ll learn:Why trade shows matter in Germany: Build trust, meet decision-makers, and establish credibility.The 3-phase approach to market entry: From research and scouting to market entry and sales growth.Timing & preparation secrets: How to plan months ahead to maximize ROI, including pre-booking meetings and targeted outreach.Team & resource tips: Optimal booth sizes, team roles, and the “minimum viable preparation” if time is tight.The power of speaking slots: Position your company as an industry expert and accelerate market traction.Regional strategies: Why Germany’s decentralized structure requires thoughtful location and partner targeting.Realistic ROI expectations: How to measure success in long sales cycles and set achievable KPIs.Tune in to discover actionable strategies to make your trade show investment pay off!More about Barbara:Barbara Gjurgjan Lempa is the founder of Interrelations and creator of Quest Germany, a market-entry program that helps international B2B companies expand into Germany with structure, credibility, and traction.With over 15 years of experience guiding SMEs through trade shows, business development, and cross-cultural strategy, she combines practical market insight with a hands-on consulting approach.Barbara has supported clients from more than 20 countries and is passionate about helping businesses turn “German complexity” into predictable growth.Hosted on Ausha. See ausha.co/privacy-policy for more information.