Ep. 51: Demystifying Music Publicists: Timing, Strategy, and What to Expect with Krista Vilinskis

Ever thought about hiring a publicist? Whether it’s never crossed your mind or you’ve written it off as too expensive or exclusive to signed artists, this episode will change your perspective.Krista Vilinskis of Elephants and Flowers Media is here to demystify the role of a music publicist. She’ll share the common pitfalls new artists make—and how you can avoid them—while maximizing your next press campaign.With over 30 years of experience, Krista has worked across independent labels, music festivals, and studios. She ran her own "record-label-for-hire" company, Tinderbox, before starting her current company, Elephants and Flowers. Specializing in helping "baby bands," she’s your go-to expert for navigating press campaigns as an independent artist.In this episode, we explore:How to prepare for a PR campaignWhy organization is key for a smooth experienceThe strategy behind successful releases and promotional assetsWhether you’re an emerging artist or an established musician looking to up your publicity game, Krista’s insights are packed with practical, actionable advice.Episode Links and Mentions🌐 Jo McMullen🌐 Jeremy Messersmith🌐 The New Standards🌐 Lizzo🌐 Kevin Bowe🌐 MSP Sound🌐 Jackson Buck🌐 Bill DeVille🌐 Martin Zellar🌐 Thomas Abban🌐 Chris Koza🌐 Adam Levy🌐 Turn Turn Turn🌐 Chris Riemenschneider🌐 The Scarlet Goodbye🌐 The Suburbs🌐 Copycats Media🌐 Atomic Disc🌐 Kunaki🌐 Kiss the TigerConnect with the Guest:🔗 Krista VilinskisFree Music Release Guide🔗 Navigate the MazeGet new episodes by email: Join the Secrets From The Scene newsletter.Secrets From The Scene is made by Helvig Productions, a Twin Cities recording studio for artists and bands.