Ep. 51: How B2B Companies Can Use Performance Media More Effectively – Interview w. Mike Grinberg

Performance media is one of the best ways for B2B companies to get their message in front of their target audience. It is, however, an area that is filled with challenges. On this week’s episode, we talk to Mike Grinberg (Founder/CEO, Proofpoint Marketing) about the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elaborates on the most common mistakes and misconceptions, and why it’s critical to focus on content consumption as well as developing the right message and value proposition for your campaign.