Ep 51 | The Discount Episode

This week we're joined by 321GoProject Business Mentor & owner of CrossFit Burke, Jamie Gallagher. We kick off the show by going through a quick re-cap of our most recent weekend business seminar. Jamie shares with us some ways he's really pushing things forward in his gym by providing some insight and tips that we can all use this week. Getting into the main subject of the day's episode, we chat discounts. Specifically, we frame the discussion around the "9 Financial Metrics to Know" from last week's episode and from the 321GoProject blog. Specifically, what is the role of discount in a service-based business? Is it a legitimate marketing or retention strategy? How much - if at all - should you set discounts and for whom? In the end, the decision is your's. Our hope is that you make these decisions with a clear understanding of the role of discounts and the behavior they elicit from your members and prospects.