Ep. 51 | The Marketing Channels Winning Right Now

What’s working in performance media right now, and what are brands still getting wrong in customer acquisition?In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Justin Jump sit down with Chelsea Denning, VP of Performance Media at Ignite Media Group, to talk about the evolution of performance marketing, the channels driving results today, and why compliance, trust, and long-term brand protection matter more than ever.The conversation covers Chelsea’s background in performance marketing, the role of email and Meta in today’s acquisition strategies, how brands should think about onboarding and customer growth, and what separates sustainable media buying from risky short-term tactics. They also get into women in the industry, leadership, work-life balance, and how consumer behavior keeps shifting across social and digital platforms.If you work in lead generation, paid media, insurance, home services, customer acquisition, or sales experience, this episode is packed with relevant perspective.Subscribe for more conversations on lead gen, sales, compliance, media buying, customer acquisition, and the future of performance marketing.Chelsea Denning is a seasoned performance marketing executive known for customer acquisition strategy, cross-channel media expertise, and a leadership style that combines strong results with integrity and long-term brand thinking.#JuiceConsumerDirect #PerformanceMarketing #ChelseaDenning #CustomerAcquisition #PaidMedia #LeadGeneration00:00 Intro and welcoming Chelsea Denning00:31 Chelsea’s background in performance marketing03:19 Craigslist, early digital marketing, and how things used to work05:03 Why email still continues to produce06:01 Surfing, beach life, and mental clarity outside of work08:30 Being recognized by LinkUnite11:08 Supporting women in the industry13:58 Chelsea’s role at Ignite Media Group15:03 The biggest changes in performance marketing right now16:15 What brands are still getting wrong in customer acquisition17:46 Verticals seeing strong results right now19:11 Which marketing channels are outperforming20:06 Inboxing, deliverability, and what that means21:14 Meta, social traffic, and platform dominance22:16 Compliance and why it has to lead strategy24:29 Protecting brands while still driving growth24:55 Balancing aggressive growth with long-term brand trust26:12 Career stories, creative offers, and unexpected results28:13 Retargeting, supplements, and how ads follow consumers29:39 Buying products from ads and shifting consumer behavior31:02 Conferences, LeadCon, and Affiliate Summit32:35 Final thoughts, event invite, and outro