Ep. #51-Whitney Holtzman-CEO & Bestselling Author on using marketing to help athletes thrive with Sivonnia DeBarros, Protector of Athletes

Whitney HoltzmanWhitney is the Founder and CEO of Social Victories, a marketing and branding firm for leaders in the sports world, and author of the best-selling book “You Are the First You.” Whitney has worked for many of the top companies in the sports world, including ESPN, Turner Sports, the Tampa Bay Rays, Major League Baseball, VaynerMedia, the Ross Initiative for Sports and Equality, as well as NFL star wide receiver Brandon Marshall.Her experience includes managing social media for all the Major League Baseball teams, as well as the league, being on the ground floor of launching ESPNW guiding digital strategy for the Miami Dolphins, and finally, as Chief Marketing Officer for Brandon Marshall, leading the marketing strategies for his football initiatives and his entities.Her experience beyond the sports world includes working with Fortune 100 companies and focusing in on the mobile commerce space. Whitney’s focus has always been marketing brands in a unique and forward-thinking way that catches the attention of the media and consumers. She brings that expertise to Social Victories to help lead brands of all sizes to ensure they’re reaching their target demographic effectively. Relationships are everything in Whitney’s world, and she makes it her focus to ensure consumers feel a strong affirmation and loyalty to the brands with which she is working.Connect with Whitney on Facebook, Instagram, LinkedIn.About Sivonnia DeBarrosSivonnia DeBarros – the Protector of Athletes – is a first-generation lawyer and law business owner, woman in business and a former track and field Division-I College athlete. DeBarros is passionate about helping athletes in business protect their brands through collaborative partnerships, education and support necessary to carry them to the next level. DeBarros’s practice areas are Business, Employment, Sports, and Entertainment. Learn more about her services at www.prosportlawyer.com and www.sldebarros.com.