Ep 51: Why Client Communication Beats Killer ROAS | with Colby Flood of Brighter Click

TakeawaysAgencies must evolve beyond platform expertise to messaging and creative.Great client results can’t make up for poor communication.Hiring needs to go deeper than interviews—use trial projects.Avoid client revenue concentration over 20%.DTC is saturated; expanding verticals is now essential.Good ops take time—slow down to build the foundation.Brighter Click now runs without the founder (except for sales).Check out Colby's agency here:Brighter Click Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈