EP #516: How a side project became the company - with Memoir co-founder Lee Hoffman

We take a million photos a year. We post frantically on Facebook, Twitter, Instagram and Foursquare. We are digital. We don't hang photos on the wall anymore. We are also human and forget the things that happened at the places they happened with the people it happened with. I know this fits my profile. You?   Since the emergence of digital photography and then social networks, I've looked for a way to capture and surface my digital life in a way that requires the smallest effort on my part. This is the story of that service.   I found Memoir just after my mother passed away last fall and it immediately became a front screen app for me for two reasons: The first was that desire I have to catalog my digital life, the second was that almost immediately after I started using Memoir, it started surfacing great memories of my mother. It was so powerful that I believe it helped with my grief.   Lee Hoffman is one of the co-founders of Memoir and his story is a classic entrepreneurial journey of listening to the voice in your head and following a passion - however long it might take to arrive there. Memoir is not a simple app as you will hear. The sophisticated data crunching and hiding the complexity of the service behind a simple and powerful user experience are at the center of this story. So is the transition from a training company accepted at Techstars, to the way the app is marketed virally, to how they applied lean development in a mobile app world and even how mentors influenced their decisions early on.   A great story with a great founder talking about a great mobile service and application. Sit back and learn.   Full show notes can be found here: http://untether.tv/2014/ep-516-how-a-side-project-became-the-company-with-memoir-co-founder-lee-hoffman/