EP #518: How to increase store sales by killing the queue - with Digital Retail Apps founder Wendy MacKinnon Keith

How does a small payments app company from Toronto make a name for itself? How about driving 8% of in-store sales on day 1 of using the service? Or, how about contributing to an over 20% increase in sales during that day as well? Or even increasing basket size by 17%? Compelling reasons, but those are just the start. In order to succeed here where others have failed sometimes a philosophy adjustment is in order.   For Wendy MacKinnon Keith that philosophy started with understanding the root problem she was going to address with her company Digital Retail Apps. It wasn't about payments, it wasn't about pushy messages inside the store, it wasn't even about helping salespeople sell more. Her focus was squarely on helping customers avoid waiting in long lines to pay for their merchandise. That's it. No. More. Lines.   This simple mantra is a result of focusing on the important aspect of retail - the customer experience. Marry that with the concept that having more people stand in more lines means fewer shopper turns which leads to fewer transactions and, well, fewer dollars in the retailers pocket and you have a problem in need of a quick fix.   How did she do it? What were the early results? What can other retailers learn from her experience? All this and more is jammed into this episode.   Full show notes can be found here: http://untether.tv/2014/ep-518-how-to-increase-store-sales-by-killing-the-queue-with-digital-retail-apps-founder-wendy-mackinnon-keith/