Ep. 52 | Great Teams Look Beyond the Lead

Most teams focus on getting the lead. The better teams understand what happens after it.In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Margaret Wise, CGO of ClickDimensions, to talk about customer intent, revenue growth, client retention, onboarding, and the growing role AI is playing across modern sales and marketing teams.Margaret brings a broad view of how revenue teams actually perform when marketing, sales, and client strategy are aligned. This conversation gets into the signals most companies miss, why implementation matters just as much as the technology itself, and how strong teams use better visibility to improve outcomes across the customer journey.There is also a practical discussion around AI and how teams are actually using it inside revenue operations. The conversation stays focused on real application, including better visibility into conversations, stronger follow-up, improved workflows, and more informed decision-making.If you work in lead generation, sales, marketing, customer experience, or revenue operations, this episode gives a grounded look at what it takes to turn more intent into more revenue.Like, comment, and subscribe for more conversations on lead gen, conversion, compliance, sales performance, and the systems behind modern growth.Looking to connect with other sales, marketing, and revenue leaders? Learn more about Pavilion here: https://www.joinpavilion.com/00:00 Intro and welcome01:05 Margaret Wise’s background and career path04:12 How each role built toward the next06:13 Revenue strategy and the tools teams need today08:04 The biggest problems modern teams are trying to solve11:21 AI workflows, automation, and customer conversations13:02 Managing clients, retention, and growth opportunities15:27 Why performance earns trust17:45 Onboarding and the customer experience19:51 Why implementation matters more than most teams realize22:18 AI, analytics, and staying focused26:02 Pavilion, networking, and leadership growth31:47 Final thoughts on learning from other operators33:16 Outro#MargaretWise #ClickDimensions #CarsonPoppenger #JacobThorpe #JuiceConsumerDirectPodcast #Squeeze #CustomerIntent #RevenueGrowth #LeadGeneration #LeadConversion #RevenueOperations #SalesLeadership #ClientRetention #OnboardingStrategy #MarketingTechnology #B2BGrowth #RevOps #SalesStrategy #MarketingStrategy #AISales