[EP.52] Keyword Clustering for Intent, Google Search Quality Rater Updates & Speakable Schema

Episode 52 of The Redirect Podcast: It’s not that your keyword research method is broken, it’s that you might not be grouping phrases according to searcher intent. Insights on keyword clustering and how you can build out better themes for your content. In the world of social media, Facebook’s stock took a tumble, and we question if they’re finally “paying” for that 2016 data snafu? If you are a news or media publisher looking to win at the voice search game, there’s a new schema you need to pay attention to: Speakable. Plus, Google updated its Search Quality Rater Guidelines, and we broke it down into bite-sized chunks. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-52/