Ep 52 : Michelle Niedziela on Sensory Marketing, Neuroscience in Market Research - Applying Neuropsychology to Understanding Consumer Behavior

How do you use neuroscience in market research? How should various research techniques get combined to better understand how a consumer experiences  a product?  What is sensory footprint and brand harmony?  How do senses contribute to a congruent brand experience? How would this apply on online shopping experience ? Michelle answers the above questions as she takes us into a fascinating world of application of neuroscience in market research and sensory marketing. Michelle (Murphy) Niedziela, PhD is VP of Research & Innovation at HCD Research. She is a Consumer Behavioral Neuroscientist and Research Innovation Specialist. You can connect with Michelle at Linkedin https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/   Email Michelle at [email protected] You can visit her company HCD Research blog at www.hcdi.net/blog  You can follow HCD Research on Twitter (@HCDResearchInc & @HCDNeuroscience), HCD Linkedin page is  https://www.linkedin.com/company/hcd-research/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at [email protected] 0:00  Preview and Introduction to Michelle  1:31 Market Research Techniques incorporating Neuroscience 6:51 Application of Neuroscience in Market Research -Decision Making, Importance of Context, Action Standards 14:56 Sensory Marketing  - Sensory Footprint,  Incongruence decreases Purchase Intent 19:38 Online Sensory Marketing   22:42 Sensory Marketing in  E-commerce - Metaverse, Augmented Reality  27:05 Examples of Brands doing great Sensory Marketing 30:29  Effective Sensory Marketing - Collaboration of Marketing and R&D  31:54 Talent Show by Michelle - Argentine Tango 34:33 Rapid Fire - Personally Speaking with Michelle 37:00  How to Get in Touch with Michelle Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #sensorybranding  #neuroscience  #marketresearch