Ep.52 - Mike Arce, Tips from the #1 ad agency in fitness

Heading up a seven-figure advertising agency for the fitness industry, Mike Arce knows why any advertisement or marketing effort needs to be more than just a short-term offer. Mike is responsible for the success of thousands of fitness spaces around the world. Having been in the industry for well over a decade, he's learnt the importance of sticking to what you know and doing it well.  He's been in fitness long before his advertising interests took hold. Before moving into marketing, his time at LA Fitness, Pure Fitness, and his own PT company taught him valuable insight into audience, behaviour and how to focus 100% on a customer or client's needs.  Discovering a passion for sales, Mike felt that he could do promotion and marketing for any industry. This, however, soon became too overwhelming and a specialist approach was needed.  Niched back down into fitness, and now Mike's company is responsible for the success of fitness and wellness companies worldwide. He's also the host of video podcasts, The GOAT Show and The GSD Show, featuring some of the most influential people in the fitness business, sales, social media, SEO, funnel hacking, scaling and more. Loud Rumor is a seven-figure advertising agency that's responsible for 1000 fitness studios, independent gyms and boutiques around the world. The company helps dramatically increase membership using a tailored programme, or helps smaller businesses with marketing and sales strategies through consultation. As well as financial and business success for both company and client, Loud Rumor has a target to help 100,000 people jumpstart a healthy lifestyle through fitness, too.   Episode Highlights :  Why the right time for you to launch a business could be seen as a terrible time for anyone else. It all depends on circumstance. The importance of finding your niche and how to make your business easier to scale. How to use internet advertising and brand awareness in the long game rather than just for quick wins. Ways that you can get lower click costs an better ratios for web leads and ad spend online. How to use feelings and perceptions to your advantage and avoid losing customers to competitors. Think about your customers like you think about your family. Suddenly, it's not about the money and your efforts will be a lot more focused on how to benefit any client.    Join Matthew Januszek in conversation with Mike Arce…