EP #525: The locus of the location based advertising industry with Thinknear founder Eli Portnoy

Can you imagine paying for a billboard, television or newspaper ad to target an audience in Los Angeles only to have it run exclusively in New York? How about wanting to target an audience sitting in a stadium in Toronto only to actually have your message seen in Kansas City? Welcome to the tumultuous and challenging world of location based marketing.   This challenge - the accuracy of location data - effects every single advertiser trying to grow their business via mobile. This challenge is also one that Eli Portnoy and his team at Thinknear have been trying to solve since their inception.   Since the launch of the Location Score Index, Eli has made it his mission to create complete transparency in the location-based advertising world. Doing this requires asking hard questions of our established norms and sometimes these questions make us a little bit uncomfortable but they are necessary - as is the service the Thinknear team is providing.   If you rely on mobile ads to help your business, this is required viewing...unless your goal is to fritter your cash away in New York as your company goes bankrupt in LA.   Full show notes can be found here: http://untether.tv/2014/ep-525/