EP #527 The Exact Strategy Behind a 6-Figure Indiegogo Tech Launch | SoCool

We talk with Leslie and Ahmad, the founders of HappyLlamaTech, who created the SoCool Smart Pet Feeder — the first refrigerated feeder designed to keep your pet's meals fresh, even when you're not home. What began as a DIY solution quickly turned into a full-fledged Indiegogo campaign, raising over $196,000 from more than 400 backers—most of whom were first-time crowdfunders. You'll learn: How they went from 3D-printed prototypes to factory-ready manufacturing Why being on the ground in China was critical to ensuring quality The hidden challenges of injection molding and rapid iteration What they'd change if they had to launch again If you're creating a physical product or tackling hardware as a first-time founder, this episode is filled with raw, honest advice. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course SoCool on Indiegogo Happy Llama Tech