Ep. #53: Get Aligned With Your Dream Customer With Zuzana Dobro

Send us Fan MailZuzana helps people to gain clarity, awareness, and alignment with their targetaudience across every stage of their dream customer’s journey, so they can sellideas with purpose, create expansion in people's lives, and be an independententrepreneur.Unlike many who focus primarily on products or services to sell,  she deliverssolutions by applying a design-thinking philosophy using human-centereddiscovery, brain science alignment, and business and client synergy.Zuzana is Slovakian, born in former Czechoslovakia. As a kid, she was told she would never be able to leave her country and see the world or have the freedom to bewhoever she wanted to be. After the Iron Curtain came down, Zuzana moved to England,speaking very little English with only £200 in my pocket.She gradually made her way by working in the creative industry and got anoffer to join a big corporation. She had her “dream job” as an interaction and UXdesigner, but still, something felt odd... Zuzana had this unstoppable desire to fulfill herchildhood dream to travel around the world, so she quit the “security”, traveledsolo for 2 years, and even backpacked to Antarctica.After Zuzana trip, she merged my passion for adventure travel and humanevolution with my design and creative problem-solving Expertise, and sheembarked on the journey of entrepreneurship. She created The WHO Methodto help entrepreneurs, coaches, authors, experts and agencies to get to knowtheir customers deeply and to avoid the pitfalls of attracting the wrong people.Key Takeaways:1. It is ok to do whatever you feel like doing2. Allow yourself to understand your stuff3. Give yourself time to grow.4. Get aligned with your dream customerWHERE TO FIND ZuzanaWEBSITE | FACEBOOK | INSTAGRAM Support the showFollow Me on Instagram: @csdorsey_helloListen on Apple Podcast | iHeart Radio