[EP.53] Google “Medic” Algorithm Update and Expanded Character Limits for Google Ads

Episode 53 of The Redirect Podcast: It’s official, the latest Google Algorithm update, dubbed the Google “medic” update, has fully rolled out. This is a broad, core, global algorithm update that has impacted healthcare and YMYL-type sites, or sites dealing with “your money, your life.” In this episode, we talk about the current elements that are known and confirmed by Google, along with other industry speculation. Plus, more changes for those operating within the Google Ads (formerly AdWords) space. Responsive text ads in search, announced earlier this year, will be available to more accounts in the coming months. However, the benefit of expanded headlines and descriptions are being rolled out to all existing text ads by the end of this month. Find out what these major changes mean and what you need to watch out for. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-53/