Ep. 53: How B2B Companies Can Leverage Growth Hacking to Scale Their Business – Interview w. Araks Nalbandyan

It’s a term that is frequently misunderstood and used in very loose terms in the B2B world – growth hacking. But what is growth hacking really, and how can companies utilize it effectively to manage more clients and grow? On this week’s episode, we talk to Araks Nalbandyan (Director of Digital Marketing, 10Web) about what growth hacking is and isn’t, some common challenges, what her go to tools and software are, as well as the importance of getting and leveraging the right data to scale sustainably.