EP 53: How Michael Markesbery turned NASA Tech into an Insulation Empire and Raised $50 Million in Capital

In this episode, I'm excited to welcome the DeepTech entrepreneur, Michael Markesbery, the co-founder and CEO of OROS Labs- a material technology company that provides thermal solutions. He shares his journey from solving a personal problem to building a deep tech material science company that has raised over $50 million. OROS Lab has raised funding through a Kickstarter campaign, seed rounds, and a recent Series B round led by Airbus Ventures. Michael offers a unique perspective on entrepreneurship, having transitioned from a direct-to-consumer apparel brand to a material science company serving consumer, commercial, and government sectors. Whether you're a first-time founder or a seasoned entrepreneur in the DeepTech space, Michael's practical advice and real-world experiences offer valuable lessons on building and scaling a hardware-based startup. Here's what you're in for: 00:00 Intro 00:19 Michael's Journey from Apparel to Material Science 01:30 Discovering the Insulation Problem 03:36 Breakthrough with Aerogel 05:26 Commercializing the Technology 07:42 Fundraising and Early Challenges 17:26 Market strategy contract manufacturing vs. In-house production 25:51 Entering government contracts and assembling teams 21:58 Applications of SolarCore foam and market positioning 28:41 Series B funding insights and choosing investors 31:14 Engaging with prospective investors 35:45 Tips for deep tech founders 41:45 Outro This episode is sponsored by ThunderVC, an investment bank for founders by founders. Raising capital? Get a list of vetted VCs for FREE here: https://web.thunder.vc/list-of-investors-vcs-for-founders  Raising debt? Find the perfect lender in minutes here: https://debt.thunder.vc Get the latest fundraising insights, news, and tips - https://join.thunder.vc ABOUT MICHAEL MARKESBERY Michael Markesbery is the co-founder and CEO of Oros Labs, a pioneering material science company that has revolutionized insulation technology. His journey began as a college student when a backpacking trip in the Swiss Alps inspired him to solve the problem of bulky cold-weather gear. In 2014, Michael was awarded the prestigious Astronaut Scholarship, which proved to be a pivotal moment in his career. He has successfully navigated OROS Labs (A material technology company focused on creating the most scientifically advanced thermal solutions on the planet) through multiple funding rounds, raising over $50 million in venture capital to date. The company's innovative approach has also caught the attention of the U.S. Department of Defense, resulting in a multi-million dollar contract. In 2019, Michael spearheaded Oros Labs' growth and relocated its headquarters to Portland, Oregon. He secured partnerships with innovative entities such as Ad Astra, Elon Musk and Josh Dahn's school, underscoring his dedication to STEM education. Michael epitomizes the new wave of entrepreneurs propelling sustainable, high-performance material advancements. Connect with Michael Markesbery on: Linkedin: https://www.linkedin.com/in/michael-markesbery-32169088/ Instagram: https://www.instagram.com/michaelmarkesbery/?hl=en Website: https://oroslabs.com/ Email: [email protected] ABOUT FUNDRAISING DEMYSTIFIED Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape. Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders. ABOUT JASON Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development. You can reach out to Jason through: Email: [email protected] LinkedIn: https://www.linkedin.com/in/jasonrkirby/