Ep. 53: Mapping the Student Journey With Human-Centered Design

As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students.That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using  an empathic lens.Joey shares how NYU is mapping the student journey by putting students first and addressing the internal cultural dynamics that impact strategic outcomes. Join us as we discuss:[4:38] Mapping the student journey through human-centered design[18:51] The initial research phase and getting buy-in from stakeholders[37:49] Internal dynamics and cultivating empathic storytellingCheck out these resources we mentioned during the podcast:IDEONYU’s 5th Annual Storytelling Summit RecapTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.