Hey everybody and welcome back to another episode here on the daily grind today. We have an awesome interview lined up You while we are joined by the co-founder of VA LA and square feet.ai Both businesses were born from the COVID pandemic is a super super interesting podcast So be sure as always you have a pen piece of paper sit back and really dive deep in today's interview with Sean Sean has some Awesome tools and methods he used in order to start and launch two very successful businesses in a short amount of time without further ado Please enjoy today's podcast Do you ever feel like there's something interfering with your happiness or is preventing you holding you back from achieving your goals? For me, this was my past I kept using my past as a crutch to not move forward and an excuse and it wasn't until I started to talk about it with a Professional that things really change and I transform and this is why I love this company better help better help Will assess your needs and match you with your own licensed professional therapist and you can start communicating with them in under 24 Now, this isn't a crisis line. It's not self-help.
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Well, Sean Tassay. Welcome to the daily grind my friend. How are you today? I'm very good yourself.
I'm awesome. You know what? No people don't ask me how am I? Guys the host you don't get any respect.
Yeah, but it's important. You're the the core the core player It's not we wouldn't be here. That's a man, but nice day. Can't complain But let's let's move into a little bit Sean I mean for people kind of being first introduced to you today Who is Sean or I'll reword that question if someone were to talk about Sean, what would you want them to say?
So I may I grew up in Montreal. So I'm a Montrealer I'm actually a perfect mix between the French and the English. So my mom is English So English Canadian and my dad is French Canadian and that's why my name is Sean So the English side and Tassay, which is the French side I grew up on the North Shore of Montreal I've got one older brother and the the family is mainly a family that does medicine So my brother is a doctor and my uncles are all doctors on my mother's side and on my dad's side And my dad is actually the only black sheep He's the he's a pilot. So we just retired this year.
So I guess I was kind of the black sheep in my side as well The family I decided not to go into medicine. I am my parents encouraged me a lot to go to school So I went into engineering and I got a civil engineering degree And I I've always had though the entrepreneur kind of you know Like the seek for that to try to find like my way through entrepreneur But I guess it was just at home It was just go to school and go get the tools and then you'll figure out how to become an entrepreneur It wasn't something that was necessarily this a promoted that what my parents really pushed on was school So I went to do my engineering and after that I decided to do a law degree by my like it was my own interest I said I'll go get a lot of it as well So I did my law degree while working as an engineer part-time So I was working as a project manager building condos in in Montreal I really enjoyed that and I was doing that. Yeah, and I was going to school part-time at night So it was my day started at five o'clock website the superintendent calls you cement is not coming in Whatever other problem there could be on a work site and then I would at night I would go to school from six to nine and go study study loss or that for three and a half years and Then this year 2020 wasn't expecting this year to be what it is But it's actually a really cool cool story the covid hit and now I'm in I own two businesses So yeah, it's a big big change, but I guess my dad keeps telling me. I'm exactly where I should be so Isn't that true so funny?
I mean you you decided to get your law degree What was I guess what went into that decision for you because that was a kind of all based on on yourself? What made you interested in law? So Law is the envelope that allows you to understand how society works So for me, the law degree was really to go and get his maximum knowledge that I could have to understand how Business works how society works how politics works, and it was really by by interest actually when I when I finished high school I went in to do a urban planning kind of course It's a called technique in the income exos a three-year program and in there I learned a lot about law and I was doing it to go into engineering So I was kind of hesitant at the end doing I'm I going into engineering I'm I going to law finally I decided to go into engineering and I still kept coming back to the law and I said well May as well go and do it part-time and try to try to you know get as much knowledge and I think in in 2020 as well You know, it's a very competitive market for jobs and stuff like that I think to to have a at least two two degrees or I didn't really feel need to go do a master So I really thought might as well go get you know another another bachelor in something. That's very useful That's very practical.
You know the law is everywhere So I thought it would be a good investment of my time and energy interesting so 2020 rolled around you probably had a different plan Then I mean everyone had a different plan Walk through kind of I mean now you own two businesses in 2020 walk through a little bit of how that happened like what Happened that made you want to start a business. Yeah, so My partners, I'm in business with the three other guys So two brothers their name is Jordan and Mark Owen and Ben what's boo? I'm so Jordan and Mark the I met these guys because I was building Condo towers for their father when I was a project manager So I would go in the office and the two guys were there and we have the same age So I go in the meeting with the dad and then come out and just chat with the boys and we start building a relationship like that They're very supportive guys So we went to do we went to run together and stuff like that on the on the weekends and our girlfriends got along and all that So we start building relationship over about two years and every time we would go for a coffee after the run It was always like, you know, we should start our own kind of kind of thing one day You're good in construction We know real estate, you know, we can start something together But Jordan the younger brother was going to MIT to go do a master's in real estate development Okay, and I was doing my my law degree, you know So I was like a certain time there's a certain amount of time that you can have in the day So we always told ourselves well, let's do go do your master Jordan I'll go do my my law degree and once that's done well We'll start something together and what happened in 2020 is is that the work sites shut down in At the mid-March so for three weeks and I finished my law degree at the same time So I was I was at home literally doing absolutely not to do. Yeah.
Yeah, exactly lots of time and my now that I got married this year So back there was my girlfriend by my wife now. She she's a doctor So she's she's a family doctor So she was going and working like non-stop like every every time that she gives you would give it to help for the the COVID situation So I was at home doing absolutely nothing and I was I started actually questioning myself. Okay, I'm a 27-year-old back then I have an engineering degree experience in engineering and a law degree I can't find a job and I'm at home and people are telling me will go get welfare like the protection I think that was in place by the government, you know, and just hold tight And I was like it doesn't make sense to me So I started reading on COVID trying to understand what's the environment that I am and what's gonna happen because of this And I actually started looking at the data Just the big data related to COVID and I saw that about we were about three weeks behind of Asia in the spread of the virus And I knew that the things that they were putting in place in Asia We're gonna be put in place in North America Just because it's something that was worldwide for sure and I quickly saw that masks were gonna be a big thing in Asia They were there before just because of air pollution But in Montreal because of the virus and because it was it's like a barrier protection. It was gonna be essential for us So funny story.
I think about this idea Friday night the next morning I had actually a job plan with Jordan because he was coming back from MIT because MIT shut down So he had to come back home. So go for a jog with Jordan pitch him the idea Hey, we should start a face mask company What do you think and he actually went to do a fellowship of about two weeks in Beijing in January? So he knew exactly like he was like, yeah, absolutely I understand what you're saying masks are already huge in Asia They're gonna be here in North America in not a long time and that's where it started So in a week after that we we actually set up mark helped us set up the Shopify So his brother we were during our like oh, let's put let's start a retail shop like a you know on a street and It's like Marcus like guys you're like this is not gonna happen You gotta get you know set up a Shopify do e-commerce and that's the future So we set that up put some ads on on Facebook find a manufacturer local manufacturer initially Then we use Jordan contacts from MIT to find our our manufacturer that we use at the moment that is in South Korea So this this person that Jordan knew from school that had a factory So we could be established a really quick relationship with them Which is very unique because usually takes a lot of time to establish these relationships And yeah, and then it's it just exploded and we we had a cash flow positive business in about two weeks Wow, and now we've got about 10 employees that work with us and We've sold over 350,000 masks across Canada and in the United States Which is which is great and about four months in the process The boys kind of kind of realize that that we yeah It's a it's good to have any commerce business and something that we're interested But what our real interest is is real estate and you know construction and development and all that so we start to think about a company That we could start in that field, you know with our skill set Yeah, and we started square feet.ai, which is a real estate tech company which specializes in predicting a real estate prices So yeah, so that's what we're we're working on the moment I'm 50% of my time is still on B&LE and the three other guys are around square feet full time And yeah, we're on the same office and we have a blast every day Wow, what would you attribute to the early success of the face Mac face mask business? Is was it like how early you got into it or like what did you guys do differently?
So, you know for startups, there's key Things that have to be in play some say it's the team that has to be in play some say it's the funding some say it's the idea and Some say it's the timing and in our case con it was timing. That's that was the key of the you know There's many people that do face masks at the moment, but be an ally was there You know on the we were incorporated on the 4th of April 2020 It was nobody was thinking about masks back then and it's really it's the timing that really allowed us to to propel ourself And to be in the minds of people now that face max everywhere Well, they know be an ally it was there at the beginning and we even have a brain a brand name That's related to a slogan that was in Quebec that's have a be an ally Which was like it's all gonna be okay Okay, we're putting everywhere under under like under cars on the doors and we just took the be an ally at the end So people in Quebec really have a feeling of you know, they know where we come from and I think that's that's the main key It was that it was the timing obviously I guess the team But you know it's a business of retail. We didn't know anything about retail were mostly engineers, you know and yeah for us It was operations, so we got the operations, right? There's actually competitors that we were that were there at the beginning that don't exist anymore because they kind of sold stuff And they weren't able to deliver the merchandise so because of the operations So I think that was a big a big key so I would say timing and the team was was crucial for being any What was that what was the early-stage marketing strategy said you put out some Facebook ads like what are those ads look like?
So that's a great that's a great question to be honest So I didn't know anything about digital marketing before getting into to be any so it's once again It's mark mark Owen who introduced us to to that but before even getting I said that we set up some Facebook As but even before getting into the Facebook as what was really interesting is that at the beginning of the pandemic Newspapers were like nobody was advertising anymore The first thing that you take off when you're like in a crisis You just take off the cost that you know are expensive and that are not necessarily bringing you back money right away And people I guess took off their their ads and stuff like that in the newspapers So we actually contacted all the great like all the big newspapers across Canada globe and mail the gazette La Price and all that and we got ads in the newspapers when everybody else wasn't paying to get ads in the newspapers So we were able to get there at a very very low cost Which allowed us to really get great coverage quickly at the beginning of the of the creation of the NLE and after that We obviously set up some Facebook campaigns But you know Facebook it is what it is It's it's because of the nature of the product which is a face mask and I guess because of the elections as well that were you know That we're being that we're starting and yeah, even today like we have problems with our edges because they get rejected and stuff like that So it's a constant ballot with Facebook and obviously you can't call anybody and have a chat It's it's already it's always very difficult to reach out to them But yeah, so we initially was Newspapers and now we transferred to to social media to do most of our most of our ads because now we can't afford the newspapers anymore It's timing right. I mean there's a lot of people I mean there's a lot of people listening who want to start a business or they're like in the early stage of starting a business What would you say based on your experience? What would you say to someone who has that idea or who's going in who's about to go into market? What would you say are some important things for people to look at I think the the key in anyway in my in my experience I partnered up with with two guys while Jordan and Mark Benois is a great engineer But he's not just out of the business background, but Jordan and Mark are were were brought up talking business They were their dad is a business man.
He's a big developer here in Montreal And these guys have a mind that is set to understand how to grow a business and how to build a business And it's just in the vocabulary in the way that they were brought in the way that they think and When you go into business do not think that you can do anything yourselves It's impossible You got to find the right partners and the right you know to Compliment like a complementarity like to be able to one bring something to table the other one brings something else And I was lucky enough to find these these guys and then Benois which helped us with the operations and all that But finding good partners is probably in my opinion one of the reasons why we have the success that we had with the timing as well And when you start into business, you know, I wouldn't ask for any other partners than the ones I have So I think it's important to find the right right guys even if you have the great idea, you know I actually when I started when I had the idea of the face mask I was thinking of going and and finding seamstresses and bringing like the fabric to the seamstresses and making them sew it up Okay. Yeah, you know go getting it and trying to do it like, you know, really remotely Yeah, Jordan mark like no, we got to find somebody that's gonna produce a mass producer It's not you're not gonna have a business you're gonna have a mom and pop shop, you know, so which is okay But I mean it depends what you want at the end of the day, you know If you want to if you want to scale and you know to to grow your business, you got to have the right partner very interesting So what does the future hold for you guys because I know you're probably looking into that because I mean the pandemic's still going on People need masks and for honestly the foreseeable future whether that be one two years there they are but When masks no longer are needed. Where do you guys see you transitioning this business if at all? So that's a once again, you got some good questions It's a question that we that we actually answered relatively recently So it was one of my big worries because I I'm the president of the guy's are behind me and they're you know They're there But I'm the one that's managing the you know the business and I have to have the ideas of where we're gonna go and all that And I actually understood where we were gonna go Because my parents sometimes come and help us out to fill in fill up some some orders at the shop, you know Do some fulfillment all that and that they they have a house in Mexico So they were going back to Mexico and they were taking the plane and all that and we thought we created this new product Which are glasses like protection glasses to wear To so you don't have to wear visors and they're really very popular for the for the school teachers and the restaurants and all that And my mom said, oh, I'm gonna get you a pair of glasses for in the in the plane And I consider my parents relatively normal people, you know I don't consider them like freaks of cleaning and stuff like that And my mom that says to me, yeah, actually your dad went to buy some at the at the rona You know at the hardware store yesterday he bought the big goggles and I was like, what he's gonna wear Really gonna wear that in the plane and she said, oh, we'll buy your glasses instead And you know, we'll wear those ones and that's when I realized that transportation is no longer gonna be the same thing Because of covid-19.
Yes, it's gonna be it's gonna be even when the pandemic is over Even when you know we found the vaccine and all that the fact of moving from one country to another And you know and potentially transporting diseases and stuff like that people are gonna be much more cautious of the way that they travel and The security, you know, the hygiene and the security that they're gonna that they're gonna put in place when they're gonna travel So my our opinion at DNA is that masks are gonna be still very present even after the pandemic and everything that's gonna be traveling And what we're actually doing at the moment is we're we're no longer just a mass business We're a mask in accessory business and eventually what we're going into is is travel accessories So DNA is gonna become a travel accessory company and DNA in french means going well But it means DNA means going so it's like you're gonna be DNA la Montreal to Puerto Rico And you're gonna be all suit up with your DNA la stuff So your mask your goggles your fanny pack that you can put all your disinfectant and stuff like that And it always in a very stylish way because that's what we do at DNA. We try to make you know protection cool So yeah, so that's that's the vision that we have is that we're trans Slowly transferring to travel accessories because we believe that that's where the market is gonna be for for face masks in the future Very cool. It sounds to me like you guys are Focused on building the brand of DNA as well. Yeah, well we questioned ourselves a lot on that We just we we thought okay was this a one-shot deal and you know we had the success and you know It's it's it's not worth continuing it and we realized our opinion is that no we think it's a first of all it's a fun business We enjoyed managing the business growing it and we think that there's huge potential still in this business Which are face masking protection to make it something that's people enjoy more doing You know than just pointing on a surgical mask and looking like you just got out of an operation when you walk in the street No, no, what's been your biggest what's been the biggest eye-opener for you or Something that surprised you since becoming an entrepreneur whether it was like transitioning into a leadership role or like something that popped up You never thought would have been there.
What are what are one or two things that you kind of point at and or we're biopening to you Um, so one thing that that that I still I have a hard time, you know wrapping my my head around is sometimes I go give a hand to do the the fulfillment so filling up the orders and I look at the names You know we've we've uh we have over you know 50,000 orders that we've fulfilled since the beginning of our of our creation You know and I always find it very very fascinating to see that there's so much people in the world You know when you think that you know when people think oh no, this is not a good idea You know nobody's gonna buy this or you know, it's not it's not worth the it's not worth building because you know There's not gonna be interest from anybody people anyway, even myself I don't realize how much people there is, you know in the world We've been selling face masks every day since the last seven months and it's it's still continuing You know and it's because there's an interest in because there's so many people in the world And the market, you know, it is so big for for for this product But even if your market is smaller, I mean There's so much people in the world that you can go and try to reach to and to sell your product to So don't you know, don't don't close your mind on thinking that it's not gonna work Just because you're two friends that you asked didn't think it was a good idea You know, it's it's there's a lot of people out there And another thing that that I didn't that I was kind of an eye-opener as well is the different aspects of an e-commerce business You know, I didn't know anything about e-commerce before I know I worked as a as a salesman at Tommy Hilfiger when I was young But that's pretty much it, you know So all this all the different aspects so customer service We had no idea that customer service was I have a full-time person that's doing customer service Oh, well, you know, so just managing customer service Huge aspect of the business that we we hadn't had and thought of And everything that's like digital marketing and the marketing You know, I've got two full-time people that are doing marketing Which is a huge, you know, huge job that we hadn't even thought of when we hadn't just thought we thought Oh, you put a slap a logo on it, your products good and then you go with it No, no, it's it's you got to entertain it and you got to, you know, create good content and stuff like that So sometimes when you start in business, you don't realize, you know, you see the product You see where you think you're going but you don't realize all the different aspects that are around it that you have to bring together So yeah, so that's something that we that I learned and the good news is that there's always somebody out there That's done it before you so you can always find somebody that can help you out Awesome. How much how much of a focus do you put do you emphasize on that for yourself? Like learning from others or trying to focus on competitors or other businesses and what they did? Oh, it's a huge I mean learning from others is you know, I I have a very small skill set compared to what the world can offer My I think the biggest the biggest advantage that an entrepreneur can have compared to the rest of you know His competition is his network, you know, your network is everything You got it.
You got to take care of it. You got to call people You got to you know, we have great tools linked in Facebook You know when the the birthday of the person pops up on Facebook Well, take the take the time to write to them and say how you're doing, you know It gives you a reason to interact with a person that has another skill set than yours, you know You got it. You got to you got to entertain your network to be able to to reach out to them when you need them You know, and I think that's one of the key aspects of being an entrepreneur is seeing the value in your network 100% I think that that to me even when I was starting as an entrepreneur I didn't realize how much of an emphasis like being kind was like you walk down a street or you meet someone from high school You haven't seen in a while from university and just saying hi shaking their hand like taking time to ask how they are Because a lot of times like when you're starting something the people that buy from you first are the people that know you And people think you're the past like it's not good for you, right? Exactly.
You're that's funny. I think that's a great So with your with your construction company. Yeah, how long ago did you start that? So it's a it's not we don't do construction We do so it's a real estate.
So it's what we started the square feet in in June. Yeah in June And it's uh, no, it's it's a tech company. So it's always uh, it's it's innovation It's not something that's been done before because you know you try to go into a market that's uh That hasn't been necessarily exploited by the big tech company. So we're in a we're in a very niche market Which is uh, you know, residential real estate, but yeah, it's a it's a whole different game than you know than an e-commerce business Um, the fact is is that you got to hire very specialized resources So front-end developers back in developers data scientists and stuff like that, which are expensive So, you know, we're we're lucky enough that we have the same team that was there for being that it's there for square feet Um, so we're able to you know people say well, you know, you you you use the pandemic to you profit from the pandemic I don't see it at all that way We're we're using the funds that we generated and the profit that we generated from being able to finance another business, you know And that's what a real entrepreneur is you you you don't sit down on your success You use your success to build another success and you know, and that's what we're doing with the with square feet And it's a lot it's a longer, you know, business You know plan just because uh, you know, it's there's a lot of development putting into play to get the the program up and running and all that So we're and we've pivoted already many times, you know, and in what we want to do exactly the core of the idea is uh, is the same Um, you know, it's really to optimize the residential real estate market to not make it as as opac as it is You know, there's no reason why people when they buy real estate They don't have necessarily all the information in that, you know, you it's it's really difficult to understand necessarily what you're buying And all that, you know, when you compare to the stock market, you want to know what the the company's worth You can go see the fundamentals, you know, what kind of asking prices the selling prices real estate It's kind of everybody's got their their cards hidden and it's like you you try to pick and choose information to give them To get the best deal and we believe that with the good tools and the good analytics Um, we'll be able to make the real estate the market more efficient, uh, which is our main goal at square feet So we're we're mostly a data, you know, um, data analytics, uh, company Uh, which are which is taking real estate data and really crunching it down to find the trends and stuff like that To be able to explain the prices that people are buying, uh, real estate.
So it's very yeah, it's different So you said you're kind of like 5050 involved in the companies. What what role do you kind of play in square feet? So in square feet, I take care of uh, of all the operations So by operations, I mean like all the financing, uh, so I take care of that all the the pays human resources Uh, that's what I uh, I take care of all the like taxes and stuff like that More of the administrative stuff, um, and also I uh, you know, I'm on all the like, uh, In all the meetings of strategy and you know where we want to go with the company and all that Um, but I'm not coding, you know, I have been wise coding all day mark as well You know, these guys are sitting down in front of a black screen all day and you know working on the product I, uh, you know, I I spend my time on on being alley, uh, making sure that though the team is going in the right direction And same thing for square feet. I try to keep the pieces together and orientate the team if they have questions Like how would you say, you know, to someone, um, getting into a partnership?
Like what are some ways in order to keep that partnership strong because like early on, I mean you guys are friends You go and runs together, you know, one another. Um, sometimes in business like, you know, I've even been through it things can go a little bit south and you start to fight a little bit What are some things you guys do in order to kind of stay and you know continue that friendship as much as a business? Absolutely. So we uh, we uh, we have every week we have uh, on Friday mornings we have a uh, a team meeting And in that team meeting we have um, constructive and positive criticism So it's uh, you know, we believe that there's the right time to say things and uh, we take the the Friday morning Uh, we sit down and first thing on the agenda is all right guys, what's what's good what was good this week?
What do we have to work on and then everybody kind of says what they uh, what they have on, uh, You know, on their heart and they they just put it out there and it's it's it seems to be working because it's a set time and date And it's a it's a period in the week that you have to express yourself and to know to to say what's going on and if you don't agree with The certain things, um, so that's one of the things that we've put into place that we find is working very well And the other thing is we uh, we uh, we try with the pandemic It's a little hard, but we try to do uh, activities, you know, uh, social activities together that we don't talk about work That we just you know that we do stuff just because we enjoy being with one one one each other, you know, So, uh, I think that's another very important thing. You know, I spend all my week with these guys, but on the weekend We'll try to you know, go and do something that's not work related just to you know, just to keep the same interest that we had initially Yeah, exactly. It's important on plug right because it can get you can go to dinner and all of a sudden you end up talking about business And it's important to talk about personal things because yeah, that helps in the long run too So yeah, and involving our girlfriends in there as well as great because you know, it's uh, you know, for them when we start talking business They bring us back to okay guys when I hear for this. Let's uh, you know, let's talk about politics Let's talk about subjects, you know, and and that's good.
You know, and we're lucky they all get along really well So, but uh, that's important to bring, uh, you know, your your partner is your personal partners in there To be able to uh, you know, to to be part of that team Uh, just because it gives it gives the whole the whole partnership becomes even more real when it's, you know, your personal partner That's in there as well. Uh, that knows your partners that you know, can can give you insight on them how they're feeling and you know, it's It's good to have other another another side of you. That's that's looking at your partnership as well 100 percent. Um, Sean, if people wanted to learn more about you want to learn more about BNLA, um, where's the best place people can go?
Uh, LinkedIn is the best, uh, best place. Um, so I'm, uh, very active, uh, on LinkedIn. I respond to my uh, to my inboxes Um, and if anybody has any question whatsoever related to e-commerce related to starting their business Uh, related to if they want to shoot ideas, um, relate to square feet anything we where I'd be very happy to uh, to talk with them And uh, yeah, and we've I've got a great network. So if the if I can put somebody, uh, you know, together That's that's I get a high out of that putting the right people in play.
It's always fun to see, you know Amazing. Well, Sean, it's amazing what you did over the past year or two businesses and you're doing good things and Offering your time away to the audience. Oh, anyone who's listening It's very rare that you get a chance to speak to someone who's in it has their hands in it who is working as an actual entrepreneur Sean, uh, can't think enough taking the time out of your schedule jumping on the podcast and sharing your wisdom with the audience today. Oh, thanks A lot.
I really appreciate it and uh, success to you and all your projects as well And there you have it for today's interview everyone if you enjoy today's interview and today's podcast All I ask is that you share this out with a friend. Thank you so much for listening and subscribing. We will be back next week Yes, next week with another interview until then keep grinding everyone