Ep 534:How a Surprise Observation About Payment Gateways Companies Changed My Entire Business Strategy episode artwork

EPISODE · Jul 13, 2026 · 15 MIN

Ep 534:How a Surprise Observation About Payment Gateways Companies Changed My Entire Business Strategy

from Anuj Bharadwaj · host Anuj Bharadwaj

🗂️ Pre-Book & Claim Your FREE Copy of "The Business Planning BlackBook" – A powerful resource to help you start business like a pro.👉Order now: https://www.excellloans.in/businessplaningMost entrepreneurs overlook the hidden goldmine inside their existing customer base — and it’s costing them millions. Imagine turning contacts from payment gateways, logistics, PR, and digital marketing agencies into the next wave of customers. By mastering a simple, overlooked strategy, rapid growth becomes far more achievable in just weeks.In this episode, an unconventional approach to B2B expansion is explored. Anuj shares how a targeted list of high-value companies was built, from hosting firms to CRM providers, by leveraging public articles, trust signals, and strategic outreach. The conversation breaks down how to identify top list owners, categorize potential clients, and harness existing networks without wasting time on cold outreach.The episode also covers the importance of categorizing clients based on customer base size, the power of publishing articles through newspapers to subtly promote a brand, and the art of filtering high-potential companies using data and intuition. Focusing on firms with large, relevant audiences can deliver faster returns than traditional marketing channels.In a crowded digital world, relying solely on paid ads or cold calls can limit growth. By tapping into pre-existing communities and relationships, a flow of warm leads, stronger credibility, and a more sustainable sales funnel can take shape. This strategy is ideal for entrepreneurs, marketers, and business owners ready to unlock growth without increasing ad spend.This episode offers concrete tactics to attract high-quality clients faster and smarter, whether just starting out or scaling up.TIME STAMPS:0:04 – Introduction to the episode and the idea of identifying promoters with strong customer bases0:39 – Discovery of payment gateway companies with huge customer bases1:34 – Categorizing B2B companies by shared customer base2:33 – First target categories: payment gateways and hosting companies2:58 – Why websites and addresses act as trust signals3:42 – Expanding the list to logistics and motivational speakers4:59 – Why press release and PR services are valuable B2B targets5:51 – Adding digital marketing and Facebook ads agencies6:42 – Including email marketing companies7:06 – CRM companies and the larger B2B relationship strategy8:18 – Building a second list of top companies with large customer bases8:48 – Idea of publishing articles in newspapers to promote the business indirectly10:21 – Turning article publishing into a promotional strategy10:51 – The challenge of identifying top list owners11:56 – Learning how to filter companies with large customer bases12:34 – Focusing on companies with the same customer base but different products13:02 – Why warm-up and repetition matter for conversion14:05 – Closing thoughts on building a profitable lead engineFREE Resources:signup for FREE payment gateway cashfree now:https://merchant.cashfree.com/merchants/signup?referrer=partner&refCode=CFES5172 ✅ Download the FREE "Current Account Opening Checklist" – Save time, avoid mistakes, and open your business current account the right way!👉Order now: https://www.excellloans.in/currentaccount🗂️ Pre-Book & Claim Your FREE Copy of "The Business Planning BlackBook" – A powerful resource to help you start business like a pro.👉Order now: https://www.excellloans.in/businessplaning (ebook) Get 108 best-selling eBooks worth ₹32,499 absolutely FREE on our Bizz Books app,Download Now :https://play.google.com/store/apps/details?id=com.bizzbooks.app&pcampaignid=web_share

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Ep 534:How a Surprise Observation About Payment Gateways Companies Changed My Entire Business Strategy

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