Ep. 535 How DUDE Wipes Went From $0-$1B (Ryan Meegan, Cofounder and CMO of DUDE Products)

Most companies struggle to stay authentic while growing fast — but Ryan Megan’s story proves it’s possible to scale with humor, grit, and genuine camaraderie. This episode reveals how a group of best friends turned a small idea into a billion-dollar brand, all while sticking to their core values and love for their community.Ryan Megan, co-founder and CMO of Dude Products, shares the inside story of creating the category of men's flushable wipes from scratch. You'll discover how a $30,000 initial investment, creative marketing stunts, and relentless sampling helped them build a loyal, worldwide audience. Ryan explains why authentic humor and a strong company culture are their secret weapons, enabling them to stand out in a crowded market.Perfect for founders, marketers, and anyone craving a behind-the-scenes look at one of the most fun and fast-growing CPG brands today.If you're a CEO looking to get connected to leaders like Ryan, apply to join the Real Leaders Community at: https://real-leaders.com/membership