EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself episode artwork

EPISODE · Oct 23, 2025 · 32 MIN

EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself

from Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Do you think a board game can change how people connect? In this episode of Crowdfunding Demystified, I sit down with Phil Parkinson, the entrepreneur who raised over $115,000 for his game Know Thyself, a social tool disguised as a board game. He turned his non-game background into a strength. He built a meaningful idea. He built an audience. He built assets. You'll discover: Why launching a board game today means more than fantasy and meeples How a $1 pre-launch splash page can create a wave of backers at launch Why is customer service after the pledge part of your marketing engine This episode is packed with insight for anyone launching a crowdfunding campaign, especially if you're navigating a saturated category. Ready to build a real human connection through your project? Then dive in now. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Know Thyself Kickstarter Campaign Endurance: Shackleton's Incredible Voyage 

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EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself

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