Ep 54 : Anuj Kumar on Affle India Business Model ,Entrepreneurial Journey, Digital Advertising Marketing Trends & Insights

What were the challenges in Affle's  entrepreneurship journey and how  did you resolve them ?  How did Affle  use the business model innovation of Cost Per Converted User (CPCU) to strongly differentiate itself and create a compelling value proposition for marketers? What are the key consumer trends that will impact digital marketing and advertising ? How did Affle use various mergers and acquisitions in enhancing its value proposition ?  What are the levers of India Growth Strategy and the role of 2Vs of verticalization and vernacularization ?   Anuj answers the above questions and many more as he takes us on an amazing ride on the  pivotal role he played in building & growing Affle. Anuj Kumar is the Co-founder, Chief Revenue & Operating Officer at Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping Affle to become a leading Mobile platform company. Please connect with Anuj at  Linkedin https://www.linkedin.com/in/anujk/ Email - [email protected] Twitter - https://twitter.com/anujkumar13 Please visit his company Affle at https://www.affle.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at [email protected] Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/    Email  [email protected] 00:00 Preview and Introduction to Anuj Kumar 01:30 Starting up Affle -  Entrepreneurial Journey of Anuj & Affle 05:20 Entrepreneurship Lessons - Marathon Mindset, Embracing Change,  Path to Profitability 09:17 Business Model Innovation - Marketing as Revenue through Cost Per Converted User CPCU 13:25 Aligning the Value Proposition of Affle to Integrated & Blended Consumer Journey  17:38 Acquisitions or Partnering with Like-Minded Entrepreneurs or Co-Founders 19:04 Consumer Trends for Marketers 21:40 India Market - Characteristics,  Vernaculization through Video, Continuous Innovation through Device ID Algorithms 27:48  Fraud in Digital Advertising & Affle's mFaaS Fraud Detection & Prevention Programme 30:45 Developing Markets vs Developed Markets - Characteristics, Unit Economics, Entry Barriers 33:45 Building a Talent Pool of Co-Entrepreneurs or Co-Founders 41:43 Future of Digital Advertising - Delegated Commerce through Voice Assistants, Embedded Devices, IoT 44:55 Use Cases for Affle India - Blended Customer Journeys, Integration of Paid & CRM Channels 51:18 Rapid Fire - Personally Speaking with Anuj 54:10 Connect with Anuj Kumar Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #affleindia #digitaladvertising #customeracquistion