Ep. 54 Charlotte NC: Storymaking and Investing Insights with Jennifer Moxley

Jennifer's website: https://www.sunshinemedianetwork.com/Timestamps1:58 - Jenn’s journey into entrepreneurship13:25 - The key steps for helping small businesses tell their stories. 1st step - understand your "Who"14:15 - Want to get good at telling people’s stories? be the “idiot” who asks the questions16:36 - 2nd step - Have confidence17:43 - 3rd step - Figure out the stereotypes you’re up against - people love to put you in categories19:44 - Success from big projects & fortune 500 companies that small businesses owners can learn fromLesson 1: It takes a long time to “turn the ship” with a big company. Sometimes small business are too quick to abandon an effort because it’s not working yet21:57 - Lesson 2: you can’t do everything, don’t be afraid to outsource 23:41 - Mistakes small business make in the PR, media and Marketing strategies25:45 - Why your “Why” isn’t enough - Finding your "Who"27:50 - The impact that Jenn sees investment crowdfunding having as a former member of a small community where it was used (Albemarle, NC)28:37  - What Jenn loves about local investing29:41 - Small business need to lean into what they’re good at rather than try to be like big corporations30:49 - Communities have a story - the businesses we support shape that story33:55 Things Jenn has learned about local investing- Go deep instead of wide- Find out the who of the business owner