EPISODE · Jun 2, 2021 · 40 MIN
Ep. 54 Charlotte NC: Storymaking and Investing Insights with Jennifer Moxley
from Invest Local · host Invest Local
Jennifer's website: https://www.sunshinemedianetwork.com/Timestamps1:58 - Jenn’s journey into entrepreneurship13:25 - The key steps for helping small businesses tell their stories. 1st step - understand your "Who"14:15 - Want to get good at telling people’s stories? be the “idiot” who asks the questions16:36 - 2nd step - Have confidence17:43 - 3rd step - Figure out the stereotypes you’re up against - people love to put you in categories19:44 - Success from big projects & fortune 500 companies that small businesses owners can learn fromLesson 1: It takes a long time to “turn the ship” with a big company. Sometimes small business are too quick to abandon an effort because it’s not working yet21:57 - Lesson 2: you can’t do everything, don’t be afraid to outsource 23:41 - Mistakes small business make in the PR, media and Marketing strategies25:45 - Why your “Why” isn’t enough - Finding your "Who"27:50 - The impact that Jenn sees investment crowdfunding having as a former member of a small community where it was used (Albemarle, NC)28:37 - What Jenn loves about local investing29:41 - Small business need to lean into what they’re good at rather than try to be like big corporations30:49 - Communities have a story - the businesses we support shape that story33:55 Things Jenn has learned about local investing- Go deep instead of wide- Find out the who of the business owner
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What this episode covers
With 2 decades of experience in media, public relations & marketing, Jennifer Moxley is a self-described "Storymaker" with a knack for connecting with people and drawing out the uniqueness of their stories. This episode is jam-packed with practical advice for small businesses looking to tell their story and reach customers. Jennifer also gives her perspective on the impact of investment crowdfunding, after seeing it used in her hometown of Albemarle, NC. Whether you're a small business owner, investor, or community builder, tune in for Jennifer's insights on finding & creating stories worth sharing.
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Ep. 54 Charlotte NC: Storymaking and Investing Insights with Jennifer Moxley
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