Ep. 54 Expanding into Latin America

Thinking about expanding your eCommerce brand into Latin America? Mike Begg — entrepreneur, Amazon expert, and co-founder of AMZ Advisers, AMZ Courses, and GoAvance, breaks down the real roadmap to winning in Mexico, Brazil, and the rest of LATAM.If you’re even thinking about going into Mexico or Brazil, this episode will save you months of frustration.🔗 Connect With Mike BeggPersonal: • Instagram: https://www.instagram.com/m1ke_begg/ • LinkedIn: https://www.linkedin.com/in/mbegg/ • Twitter: https://twitter.com/mike_beggBusiness: • AMZ Advisers: https://amzadvisers.com • GoAvance (LATAM expansion services): https://goavance.com • Mike’s site: https://mikebegg.me • Facebook: https://facebook.com/amzadvisers • Instagram: https://www.instagram.com/amzadvisers/ • LinkedIn: https://www.linkedin.com/company/10895001 • YouTube: https://www.youtube.com/c/amzadvisers⏱️ Timestamps00:00 – Intro to the episode00:37 – Mike Begg joins the show00:57 – When sellers should consider expanding into LATAM01:25 – Mexico vs. US: red tape, compliance & complexity01:38 – Expected sales volume in Mexico02:09 – Comparing LATAM expansion to Walmart’s growth impact02:40 – Why NARF underperforms vs. in-market FBA03:11 – Conversion rates and consumer behavior in Mexico03:57 – Customs issues, taxes & canceled orders04:50 – What the eCommerce market looks like in Mexico & Brazil05:37 – How much localization sellers actually need06:23 – Amazon vs. Mercado Libre: major platform differences07:29 – Why seller reputation matters more on Mercado Libre09:25 – Customer service expectations in LATAM10:24 – Recommended launch strategy for Latin America11:17 – Using TikTok, influencers & DSP for brand discovery11:47 – Why DSP outperforms Campaign Manager in Mexico12:07 – Localization: images, Spanish, and using regional models13:14 – Packaging mistakes sellers make14:27 – The importance of market-aligned visual branding14:47 – PickFu & A/B testing for LATAM-specific creative14:48 – Biggest challenges when entering LATAM15:15 – Fiscal setup, legal structure & banking hurdles16:15 – Taxes, VAT, monthly income tax & deductions17:23 – Product compliance issues and timelines18:03 – Marketing differences and marketplace limitations18:44 – How to generate demand in Mexico & Brazil18:52 – How GoAvance helps brands expand into Latin America19:20 – Closing remarks#TheeComGrowthShow #LATAMExpansion #AmazonMexicoKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.