Ep.54 From Pleesecakes to Freezecakes and Everything in Between; Joe Moruzzi's journey to PLEESE

Joe Moruzzi founder CEO and innovator of Pleesecakes the show-stopping cheesecake which took Instagram by storm. From Pleesecakes, to mini-pleesecakes, to events to Freezecakes, Joe Moruzzi has pivoted and adjusted the Pleesecake concept in order to get the delicious and eye catching product to be more accessible to consumers across the country, but creating one of the first Frozen Cheesecake products in the UK comes with it's challenges and this is what we are here to discuss.Not only that but Joe and I discuss the journey to Pleesecakes, the highs and the lows and how it affected him as a person, as well as discussing where this flare and creativity for such a unique product came from.Topics discussed:Journey from Painter and Decorator to PleesecakesWhere the idea came fromThe power of social media and the effect Instagram had on the businessJoe's passion for foodHow the business affected Joe's health and wellbeingBalancing having a baby as well as an early stage businessPlant-based and VeganYou can now find Freezecakes in COOP so definitely go and check it outIf you want to find out more about becoming a Greedy Vegan head to www.greedyvegan.uk Hosted on Acast. See acast.com/privacy for more information.