Ep 54: GM's Winning Sustainability Strategy - Our Conversation with Chief Sustainability Officer Kristen Siemen

How can sustainability drive both environmental and business success? In this episode, Kristen Siemen, Chief Sustainability Officer at General Motors, shares insights on how GM is integrating sustainability into their core business strategy. Discover how GM is tackling Scope 3 emissions by not just focusing on electric vehicles, but also ensuring that the electricity powering these vehicles comes from renewable sources. Learn about GM's approach to working with suppliers and stakeholders to achieve shared sustainability goals and how the company’s culture and commitment to continuous improvement drive their long-term success.Listen in to understand how you can apply these principles to your own business and why sustainability isn’t just an option but a strategic imperative. Kristen’s insights offer a roadmap for balancing environmental responsibility with business profitability, showing that progress is made through continuous efforts rather than waiting for perfection.What You'll Learn In Today's Episode:How Kristen got involved in sustainability.The importance of collaboration.How GM tackles Scope 3 emissions with electric vehicles and renewable energy.The importance of working with suppliers to meet sustainability goals.How to engage stakeholders in sustainability efforts.Why continuous improvement and goal-setting matter for success.How GM’s company culture supports its sustainability strategy.Resources In Today's Episode:Kristen Siemen: LinkedInGareth Evans: LinkedInDan Roberts: LinkedInVECKTA: NewsYou can view a video of the conversation on VECKTA's website here: https://tinyurl.com/3m5yjsdm