Ep 54 - Golf Merchandise 101 w/ Jared Henzlik of Big Cedar Lodge

Jared Henzlik has seen every corner of the golf merchandise world. Started as a PGA Professional, worked at Ralph Lauren in the heyday, before going to the cathedral of golf merch: The Masters. After that Jared leaned into the Ops side of the business at a pair of fast growing brands before landing in the Ozarks where he leads retail for Big Cedar Lodge. Big Cedar is owned by Johnny Morris, of Bass Pro Shop fame, and knows a thing or two about great retail experiences.