EPISODE · Jun 29, 2026 · 41 MIN
Ep. 54: How Berthine Crèvecoeur West Leverages Names as a Strategic Tool to Scale Influence
from Scale Tales · host Alicia Butler Pierre for Equilibria, inc.
Say My Name, Say My Name...What if something as simple as your name could unlock influence, opportunity, and revenue? This scale tale features Berthine Crèvecoeur West, the CEO of Westbridge Strategy Group. She reveals how a deeply personal challenge became the foundation for a powerful business strategy that propelled her to the TEDx stage – and it all started with her name. In this episode, you'll learn: Why correctly pronouncing names can directly impact trust, credibility, and business outcomes for your projects, How to turn personal experiences into scalable, strategic advantages to boost your career, Practical ways to build a strong executive brand that attracts opportunities, and much more! And just when you think you've heard it all, Berthine hints at the deeper systems and processes behind her 17-year success as a business owner and master strategist. ⭐⭐⭐⭐⭐ Enjoyed the episode? Leave us a five‑star review! Don't forget – we are an Authorized Training Partner with PMI so you can earn continuous education credits from our podcast episodes and access exclusive bonus content by listening through Poddy Train - our podcast learning portal. Start your free 30‑day trial today. https://pdu.eqbsystems.com/pdu-landing-page
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Ep. 54: How Berthine Crèvecoeur West Leverages Names as a Strategic Tool to Scale Influence
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