Ep. 54: The Making of the RivalIQ + Quid list of top performing schools on social media

Jenny Li Fowler sits down with Matt Gerrish from Quid to uncover how the Rival IQ + Quid 2024 Higher Education Social Media Engagement Report comes to life. From understanding what drives rankings to exploring why some schools dominate year after year, Matt gives listeners a peek behind the data curtain. This episode is packed with insights on engagement strategy, platform prioritization, and content tactics that lead to top-tier social media performance. If you're wondering how your institution can climb the rankings—or even make the list—this episode is a must-listen.2024 Higher Ed Social Media Engagement ReportGuest Name: Matt Gerrish is an Outcomes Engineer & Strategist at QuidGuest Social: LinkedInGuest Bio: Matt Gerrish is an Outcomes Engineer & Strategist at Quid, where he has been helping customers uncover data-driven insights across Quid products (including Rival IQ) for nearly three years. Prior to that, Matt worked as a social media manager in higher education for 10 years, leading social media efforts at Utah State University and Weber State University, propelling USU to Top 5 rankings on Rival IQ's Higher Education Social Media Engagement Report for three straight years. Matt then made the jump to Quid, and enjoys helping with the creation of the same annual report he looked forward to reading every year.Matt has also served as a social media consultant for various education and sports-related organizations in Utah, including the Utah High School Activities association, the Utah School Boards Association, and the Larry H. Miller Utah Summer Games. Matt earned a master’s degree in Professional Communication, and previously worked as a journalist for four years before transitioning to higher-ed. Matt has also served as an adjunct professor in Weber State University’s Department of Communication, teaching classes on new media, social media campaigns, and interpersonal & small group communications. He currently lives in Roy, Utah, with his wife, Jen, and his two sons, ages 12 and 9. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.