Ep 54 | Wayne Messmer - "Your Encore to Influence" | Influence Factory

Social Jack™ Influence Factory Episode 54: Wayne Messmer – “Your Encore to Influence” Air Date: Wednesday, March 20, 2019 HAVE QUESTIONS? - Leave a comment below and we will get back to you within 48 hours. The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE). In the #InfluencerNewsUpdate segment… During the Influencer News Update, the team discusses “Why You Shouldn't Put All Your Focus on Only One Social Media Network”, an article by Dhariana Lozano via Social Media Today. Here is what we discussed: - With both, Instagram and Facebook, going down for over 10 hours last week, everyone ran to Twitter to see what was happening. In today’s world, brands and influencers rely on these platforms to generate income, so when they go down it sparks panic. - This is a perfect example of why you shouldn’t put all of your focus and energy on only one social media platform. - Whether you are an Influencer or a Brand, it is completely normal to have one platform perform better than others. If this is the case, it may be valuable to your brand to spend more time on that one. - That being said, it is perfectly acceptable to quit a social media network if you see zero return from it. - However, you should spread your following across multiple platforms. If you are only on Instagram, and that goes down for 10+ hours, now you have lost an entire day basically. Since Instagram and Facebook are owned by Facebook, they were both down. - When this happened, many influencers took to Twitter to let their audiences know what was happening and keep in touch. - Aside from an additional social media platform, building an email list can be essential to building your following. It is amazing how many people have huge followings and no email lists. - This is a good idea because if any platforms shut down, all of your followers are gone too. Building an email list allows you to keep that connection without relying on those networks. - When a network goes down, check to see if it is everyone or just you. You can check at https://downdetector.com/ - If it is down for the day, you can do one of two things: #1. Take some time away from social media, or #2. Get to work on another social media platform. - There is no single path to success, everyone’s process is different and every brand using social will be different, with different strategies and tactics for each one. View the full article at https://goo.gl/GXUfBv Down Detector: https://downdetector.com/ The Waiting List that Dean mentions: http://socialjackinfluencer.com This week’s #PowerMove segment was merged with the Influencer Interview. In the #InfluencerInterview… This week’s Influencer guest is a Nationally known Speaker, Storyteller, Singer, and broadcaster. His voice remains closely identified with the singing of the National Anthem and has held an association with the Chicago Cubs since 1985, for whom he performed in two games of the 2016 World Series. Join Wayne Messmer and Dean DeLisle as they discuss the power of authenticity in your story and how Wayne got to be known as the voice of the Chicago Blackhawks. Connect with Wayne: Twitter: https://twitter.com/WayneMessmer LinkedIn: https://www.linkedin.com/in/waynemessmer/ Instagram: https://www.instagram.com/messmerwayne/ Register for the LIVE webcast: http://myifluencefactory.com/ EXCLUSIVE Facebook LIVE: https://www.facebook.com/groups/BusinessInfluencerAlliance/ View the materials discussed in this episode at https://app.socialjack.com Theme Music Produced by Sonixphere Video Production by Social Jack™ Productions Social Media Engagement by Social Jack™ Influencer Team Voice-Over by Laila Wenrich Brought to you by Social Jack™ Are you ready to be an Influencer? Visit us at https://www.SocialJack.com